NCERT Book Class 12 New Age Graphics Design PDF

The NCERT books Class 12 New Age Graphics Design PDF aims to offer a comprehensive view of graphic design as a field of study. Apart from discussing various design concepts in detail, this book allows students to learn about the real-life applications of it. Moreover, new and advanced technologies are continually evolving in this field and students must be aware of these changes.

Additionally, the NCERT books Class 12 New Age Graphics Design is comprehensive, covering every aspect of this field. It has a total of 12 chapters, which will provide a platform for students to pursue graphics designing further.

Chapter 1 - Role of Design in Society

In the first chapter of NCERT Class 12 New Age Graphics Design, you will learn about the role graphic designing plays in this society. This chapter begins with an introduction to design and how a designer views their surroundings. After that, it moves forward to explain the functions of design, and the implications and impact of this field.

Furthermore, this chapter explains two more concepts: Contemporary graphics designing and role of a graphics designer. Along with the theoretical explanations, there are several activities in this chapter. It will help you to understand this chapter and its concepts better.

Chapter 2 - Graphic Design Processes

This chapter is an essential chapter for aspiring graphics designers. With the help of this chapter, you can learn in great detail about the entire process of graphic designing. Moreover, it includes a step-by-step guide for a better understanding.

The content of this chapter portrays how a professional graphics designer must work. It begins with a brief introduction and moves further to the explanation of the creative process. It emphasises on the importance of this creative process which includes preparation, ideation and selection. These steps are followed by the importance of proper planning and execution of the ideas.

Chapter 3 - Sketching and Drawing

Drawing is a vital part of graphics designing, and in this chapter, you will learn about it in detail. This chapter begins with an introduction to drawings and its definition. After that, it moves on to its types. It explains each category in detail with various illustrations. 

This section is followed by the virtues of a good drawing. In this section, you learn the qualities of a good drawing. This chapter gives you a theoretical idea of drawing as a subject. Moreover, the exercise and activities included in this chapter can help you get a better understanding of this chapter.

Chapter 4 - Colour

Colour is the most vital component of any visual experience. This chapter aims to offer an all-inclusive approach on colour and its application in graphic designing.

The chapter starts with an introduction, followed by colour theories. This section presents various theories attached to different colours and their combinations. Moreover, two prominent concepts described here are additive colour theory and subtractive colour theory.

After that, you learn about the colour wheel and warm and cool colours. This section is followed by colour harmonies or colour schemes.

In the final section of this chapter, you learn about colour symbolism.

Chapter 5 - Fundamentals of Visual Composition

The proper composition is essential to make any design aesthetically pleasing. Moreover, a designer must know about this and keep it in mind while working. A cohesive design is vital to attract others and make them watch it multiple times. Hence, an excellent composition can leave a long-lasting impression.

In this chapter, you will learn about the importance of composition. This chapter discusses the following topics:

• Principles of Composition

• Elements of Composition

• Relational Visual Devices

• Composition

Apart from these, there are six activity sections as well. Practising these sections, along with the exercise, will give you a better idea of the topic.

Chapter 6 - Typography

Typography is the science behind using letters for communication. Nowadays, digital fonts are available to graphic designers for use in various designs. However, the selection here is crucial; it depends on some facts like target audience, medium, product, and context. Moreover, fonts have a unique characteristic, and if selected properly, they can achieve excellent results in terms of communication.

In this chapter, you will learn about this process in detail. It begins with the classification of fonts and then moves on to their anatomy. After that, you will discover its features, formatting, and in the end, a section on multilingual typography.

Additionally, the exercise section of this chapter will assist you in learning more about this topic.

Chapter 7 - Principles of Layout Design

The layout is an integral part of any design. A practical layout makes your design more attractive and fulfils its purpose better. However, such layouts do not happen by chance. They are carefully planned and executed. In this chapter, you will learn about the basics of creating a compelling layout.

After the initial introduction, this chapter moves on to discuss the role of theme and content in creating a layout. Furthermore, you will learn the types and the use of colour in designs. In the final section of this chapter, you learn how to make layouts according to the mode of publication.

Chapter 8 - Digital Imaging and Printing

With the emergence of computer and high-end software, graphic designers are now using digital images for their designs. Moreover, from the designing point of view, there is a significant difference between images on paper and digital images. In this chapter you will learn about the following:

• Types of Digital Images

• Editing Digital Images

• Digital Printing

The activity and exercise section can provide you with a better idea about this particular topic.

Chapter 9 - Advertising Design

This chapter deals with designing for various advertising outlets. The chapter begins with media planning. This section discusses the advantages and disadvantages of multiple media outlets like newspaper, radio, television, etc.

Moreover, in the last section of this chapter, you will study about the outdoor mediums of advertising and their pros and cons.

In a nutshell, this chapter offers a comprehensive study material regarding advertising and designing. Practice the exercise and activity sections for better understanding.

Chapter 10 - Campaign Design

Campaign design is mandatory to determine the strategy for any upcoming advertisement. Based on this, graphic designers start creating appropriate designs. Apart from being aesthetically pleasing, these designs must solve its purpose too. Hence, several discussions and debates go behind an advertisement campaign.

You will learn the following topics in this chapter:

• Types of campaign

• Planning

• Research and collection of data

• Creative aspects

• Development

• Choosing the right media

Apart from these, you will also learn about the departments of an advertisement agency and in-house advertising teams of various companies.

Chapter 11 - Integrated Methods of Advertising

In this chapter, you get a chance to understand various integrated methods used for advertising. In the beginning of this section, which is ‘kinds of events’, you learn about various events used for advertising. 

After that, you move on to publicity and its genres. Starting with CSR, political, public awareness programmes, and more. Additionally, there are popular examples, so you can easily understand the topic.

The next section is public relations, followed by the media. In the penultimate section of this chapter, you will study visual communication and its impact. Lastly, go through the exercise and activity section to revise this chapter.

Chapter 12 - Graphic Design for Interactive Media

The emergence of the internet has created a new interactive media platform unlike any other traditional ones. As a result, graphic designers need to reassess their skill set as per the demand of this medium. Since this new medium is more interactive, the designs must comply with it.

In this final chapter of NCERT books Class 12 New Age Graphics Design PDF, you will learn about this new medium and its requirements. After the introduction, there is a portion of basic concepts which elaborates the fundamentals of the internet.

After that, it moves into more advanced concepts like types of websites, development and management of websites, and approach to graphic design. Moreover, this chapter ends with design navigation and interactive sections.

Reasons to opt for NCERT Books

There are several reasons why NCERT books are popular among students as well as teachers. Here are 7 prominent ones :

1. Authentic information

NCERT books are known for presenting genuine facts and figures. Besides, the information presented here is verified along with its sources. Hence, students can trust these books.

2. Simple Language

Another factor behind the popularity of these books is its lucid language. The language used is simple and devoid of any complicated words and phrases. Thus, students can easily understand it.

3. Presentation

The layout of NCERT books is very simple. They follow a clutter-free design. Therefore, it is easy for students to find relevant information.

4. Illustrations

The illustrations used in these books are eye-catching. Additionally, such relevant diagrams aid students to comprehend any topic in a more efficient fashion.

5. Basic Concepts

NCERT books are known for their ability to present the basic concepts very well. Paired with simple language and attractive diagrams, these books help students understand any topic without difficulty.

6. Comprehensive

NCERT books present every topic in detail. Subject experts responsible for these books conduct extensive research on every section. As a result, the chapters are detailed, and they cover every possible aspect of a topic. This all-inclusive nature of these books has made them so preferable among students and teachers.

7. Exercise and Activity Sections

Last but not least, the exercise and activity sections in the NCERT Class 12 New Age Graphics Design PDF are another important reason behind the demand of these books. These sections are carefully crafted to elevate a student’s problem-solving capabilities. Additionally, these sections also act as a practice set during exam preparations. 

Therefore, using these books  increases a student’s chance to find common questions in their exam and score well.

Vedantu, Your Mantra of Success

Vedantu is a leading e-learning platform in India. With the help of this platform, you can streamline your CBSE exam preparations. You can find relevant exam notes, study material and mock tests here. Additionally, the solutions to your NCERT book exercises are also available on Vedantu’s official app and website.

Students can also join the live interactive classes via Vedantu app. Experts from all around the country conduct these classes, and students can ask their questions here.

Choose Vedantu to achieve better marks in your upcoming exams.

Conclusion 

These NCERT books will not just help the students to pass the exams with good grades, but also in the overall development of the students’ intellect and knowledge. Apart from this, most of the competitive examinations that a candidate might sit for in the future are centered on the syllabus that the NCERT books encompass. The student can simply visit the website and get the pdf which they can even use in the offline mode. The reading of the NCERT chapters is very important for the student to grasp the important concepts. As the subject of Graphic Designing is new to most Class 12 students, the NCERT books are the only prime guidance that the students can attain. Apart from this, the students can also download the study materials and the guidebooks for the chapter from the website of Vedantu.