NCERT Solutions for Class 7 Social Chapter 6 - Understanding Media

1. In what ways does the media play an important role in a democracy?

Ans: In a democracy, the media plays a significant role in the following ways:-

1. The media is regarded as the fourth pillar of democracy since it serves as a monitor over the government's operations.

2. The media reports on current events throughout the world and discusses them. Citizens can learn how the government operates by using this information, and they can take action in response to stories.

3. It gives people a place to express themselves, particularly on national and international problems.

4. The media brings social awareness about economical, political, social and cultural events.

2.  Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?

Ans: The caption of the diagram may be “Corporate Controlled Media.” We may see two noteworthy things in the diagram:

1. To promote their products, businesses place advertisements in various media such as newspapers, television, and radio. These adverts persuade readers or viewers to purchase goods. As a result, money spent on ads by large corporations returns to them in the form of product sales. It also implies that product marketing raise the price of the goods.

2. TV stations, publications, and other media outlets are owned by large corporations. They use numerous media to promote their items and persuade customers to buy them. Because the media organisations are owned by commercial titans, there is a considerable risk of inaccurate reporting regarding their products. Customers may make poor purchasing selections as a result of this.

3. You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.

Ans: It is undeniable that the media has a huge impact on the public by focusing on a few problems. This may have a harmful impact on our democratic process. The media also has a significant role in determining which stories to cover and, as a result, what is noteworthy. It sometimes overlooks more important events in favour of covering less important events that may entice consumers. If the media just covers one side of an issue, it has the potential to affect our views and actions. People are prone to making biased judgements. Rather, the media should present a balanced report and let the public to make their own decisions. In a democracy, a balanced report will aid citizens in making well-informed judgments.

Examples:-

1. On a more positive note, the media has exposed social crimes perpetrated by "caste panchayats," or narrow-minded families and communities, under the guise of "honour murders." People become more conscious of the social issue as a result of this.

2. After the United States, India is the second most agriculturally oriented country. On the other side, the media (particularly private channels) rarely broadcasts agriculture-related programming to educate farmers. These networks, on the other hand, broadcast "Saas Bahu serials" 24 hours a day. Even news stations have specific programmes to discuss the "Page 3 masala," but technical education is hardly covered.

3. Is the press really independent?

4. As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions 

a. What information is this article providing? 

b. What information is it leaving out? 

c. From whose point of view is the article being written? 

d. Whose point of view is being left out and why?

Ans: Take two different newspapers and compare them. “The Times of India” and “Hindustan Times,” for example.

Examine both of the same-day newspapers. Choose any one of the news headlines in both papers. Also, keep an eye on several TV channels for this exact news heading, and use newspaper clippings and news from various TV stations to answer the questions.

NCERT Solutions for Class 7 Social Science - Social and Political Life Chapter 6 Understanding Media

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