NCERT Solutions for Class 7 Social Chapter 7 - Understanding Advertising

1. What do you understand by the word brand? List two reasons why building brands is central to advertising?

Ans: By 'brand,' we imply that a product is identified by a name and logo that distinguishes it from similar products in the market. To avoid shoppers becoming confused among the many products on the market, it is critical to building a brand. However, simply labelling the goods is insufficient; purchasers must be convinced that one brand is superior to another. Advertising promotes brands in order to persuade customers to purchase various things.

2. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:

1. What visuals and text are being used in these advertisements to attract my attention? 

2. What values are being promoted in these advertisements? 

3. Who is this advertisement speaking to and who is it leaving out? 

4. If you could not afford the brand that is being advertised, how would you feel?

Ans: “Fighting Against Illiteracy” and “Coca-Cola” are the two advertisements I chose.

1. Colors and text in bold font are used in the commercial for the anti-illiteracy campaign. Similarly, the Coca-Cola commercial makes use of brilliant colours to draw attention to the product.

2. The anti-illiteracy campaign emphasises the importance of providing fundamental services to all individuals. The Coca-Cola commercial emphasises the importance of being refreshing and active at the same time.

3. The commercials for the anti-illiteracy campaign and Coca-Cola are directed at those who can understand English, although they are intended for all citizens.

4. I would feel left out if I could not afford to participate in the campaign against illiteracy or consume Coca-Cola as I find both advertisements appealing and I connect with their messages.

3. Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Ans:

1.  Advertising lets us forget about poverty and discrimination by focusing on the lives of the wealthy and famous. It influences our decisions by moulding our thinking, and it has the ability to cause dissatisfaction if a thing is out of reach.

2. In most cases, only huge corporations are allowed to advertise. If you own a small business, you won't be able to afford to advertise your goods on national television or in national newspapers and publications. This has an impact on small firms, and many small business owners are unable to sell their products and are sometimes forced out of their jobs.

4. Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.

Ans: Once your organisation has been formed, start working on the brand name. More often than not, a brand's name is crucial in establishing its reputation. After that, divide your group into two-person teams and begin brainstorming advertising ideas. When you're doing this, make sure you know what you want the commercial to focus on. After all, your marketing must be interesting enough to keep people interested. Being a student will be useful because you will know what type of watch you want for yourself. Once all of the teams in your group have shared their ideas, come together as a group to decide which one is the best and debate it with your teacher and the other groups.

NCERT Solutions for Social and Political Life Class 7 Chapter 7 – Free PDF Download

The revised solutions PDFs are created by experienced teachers who have been teaching these subject matters for years now. Social and Political life Class 7 Chapter 7 PDF discusses different market sites, how markets operate, and overall understanding of needs. They have great experience and are experts in explaining the questions and giving the solutions for CBSE NCERT solutions Class 7 Civics Chapter 7 and helping you understand better.

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Chapter 7- Markets Around Us

Introduction: 

In this chapter, it focuses on the markets and how it influences us. The chapter provides a study of the different types of markets. How markets around us function and why it is essential to understand how the goods that are sold reach buyers- everything is discussed in this chapter. Download the PDF for NCERT solutions Social and Political Life Class 7 Chapter 7 to help you get a better grip on this chapter.

Weekly Markets:

In this section, the chapter discusses why people go to weekly markets. It focuses on who are the sellers in a weekly market and what kind of business person markets here. Students will get to know about the advantages of the weekly market and why things are cheap in weekly markets.

Shops in the Neighbourhood:

In this part of the chapter, students will learn about what different kinds of shops are there in the neighbourhood and what to purchase from them. It discusses why goods sold in permanent shops are more expensive than those sold in the weekly markets or by roadside hawkers. They will learn about the usefulness of these neighbourhood shops. Moreover, a study about the different kinds of sellers in these neighbourhood markets is also present here.

Shopping Complexes and Malls:

In this section, what shopping complexes and malls are there in a neighbourhood is discussed, how the advertising and branding of goods work are also explained here. Moreover, the importance of shopping malls and complexes in urban areas and markets are also discussed.

Chain of Markets:

The chain of markets function and products are sourced from factories to markets. Why is a wholesale trader necessary in the market? How is a product bought by wholesale traders and traded until it reaches your market for you to buy? There are well-explained examples that make it easier to understand the links of traders and wholesale traders and retailers in the entire chain of markets.

Markets Everywhere:

The chapter explains about the other types of pf markets apart from the easily recognizable ones. Students will get to know about the markets which sell different products which are not available in our marketplaces. These markets are particular in their trade and have specific customers and traders. It also explains about the trade of the parts of a final product which we don’t get to see. NCERT Solutions for Social and Political Life Chapter 7 Class 7 will provide all solutions in the lesson.

Markets and Equality:

In the last subpart of the chapter, how the markets around us offer equal opportunities for everyone are explained. How are small and big traders different, and why do they earn unequal amounts? Moreover, it gives a better idea about what encourages production and influences new opportunities for people to earn. NCERT Solutions for Class 7 Social and Political Life Chapter 7 provide a complete source of learning for all students.

Exercise 1.1 Questions and Answers - PDF Solution

To find all the answers to the questions, you can refer to the solutions from our official website. There are five questions that the students need to answer to understand how much they have understood in this chapter. They can find the right solutions to the questions by referring to the solutions prepared by our experts.

Key Features of NCERT-Class 7 Social Science Civics Chapter 7

NCERT Solutions for Class 7 SST Civics Chapter 7 will help you learn the solutions to all questions regarding this chapter. NCERT Solutions for Class 7 political science Chapter 7 are made by experts and long-term teachers to assist students in preparing for their exams.

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