Understanding the Full Meaning and Success Story of JBL
The full form of JBL is James Bullough Lansing. It is an electronics company known for its superior quality audio speakers. It is an American giant in the field of sound engineering and produces a vast range of quality speakers.
JBL speakers are renowned for their listening pleasure that protects your eardrums. The sound clarity of their speakers makes it a hot favorite among musicians all over the world. The company has made an indelible impression in the hearts of musicians and music lovers throughout the world.
History of JBL
JBL was founded by James Bullough Lansing in collaboration with his partner Ken Decker on 9th March 1927. The company was situated in the city of Los Angeles, USA. The company was known as Lansing Manufacturing Company.
Altec Service Corporation bought the company in 1941, and after the contract expired, Lansing founded Lansing Sound Inc. The D101 model of loudspeakers was invented in 1946, along with D175 drivers. The operational rights were taken over by Jervis Corporation and were renamed as JBL Harman International.
During the ’80s, the company brought new products in the market and introduced the amazing dual voice technology. This reduced the driver's weight considerably and enhanced the quality of the speakers. They also started manufacturing audio speakers using the advanced Neodymium Magnet.
A Brief Insight into the Company
Music lovers are well versed with the full meaning of JBL and its delightful audio experience. But most listeners are not aware that there are two divisions within JBL. One is called JBL consumers and the other JBL professional production.
JBL consumers manufacture general products for average consumers, and the latter produces professional-grade audio systems. They produce DJ equipment and theatre audio systems.
The Reasons for JBL’s Success Story
There are some reasons behind the amazing success story of JBL. Some of these are:
Identifying The Consumer
JBL targets young music lovers throughout the world and has built a solid base among professional musicians. They have correctly identified their target consumers which have helped them to produce audio equipment targeting this segment.
Flexible Pricing Bracket
JBL has a variable price range, unlike some of its competitors. You will find budgeted speakers with a premium quality only with JBL. They also have high-range professional speakers that are a hit with sound engineers.
JBL invests a significant amount in building its brand. They have celebrities like Ben Ferguson, A.R. Rahman, Dwayne Johnson endorsing their brands. These have helped in promoting their brand to dizzy heights.
Products from JBL Stable
JBL produces an amazing product line and it's impossible to list all of them in this short space. Some of the few are:
JBL Flip 4 portable Bluetooth speakers
JBL is an outstanding company that has made a visible impact in the audio industry. The company looks set on a higher trajectory with more innovative products lined up for the future.
1. What Does JBL Mean?
JBL stands for James Bullough Lansing. He was a sound engineer renowned for manufacturing unique audio equipment. The company has completely metamorphosed the audio products industry and revolutionized it with top-line products.
2. What Made JBL Popular?
JBL has an innovative brand strategy with outstanding commercials directed at promoting their products. Moreover, they have contracts with popular rock tour brands and developed THX loudspeakers that further enhanced their popularity.
3. What if your JBL Speaker isn’t Charging?
If you are facing issues with non-charging JBL speakers, you can restart the speaker. Turn on the speaker and press the volume up and play pause buttons simultaneously. Even if it doesn’t start you need to replace the motherboard.
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