Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities. It has become the basic need and quality of human beings to be social. The spectacular developments in communications and innovative and astonishing entertainment have given access to information and the ability to provide a voice for people who would never have been heard. The current generation is fortunate enough to witness some of the most amazing technological developments ever in history. It has become the rage of this age.
What are Some of the Most Widely used Social Media Platforms?
Simply put, let us understand the factors that have contributed to the popularity and widespread use of social media platforms in recent years. Many observers believe that the number of "active users" has something to do with the situation. This factor has a significant impact on the growth of the organization, its attractiveness, and its participation.
These applications serve as the building blocks for a large number of other applications as well. Currently, Facebook is the most popular social networking site on the planet, with more than 2.7 billion active monthly members worldwide. Each social media platform owned by the same company, including Facebook (the company's most popular forum), WhatsApp, Facebook Messenger, and Instagram, has more than 1 billion monthly active users.
In addition, as the number of people who use social media continues to grow, it becomes increasingly clear how important social media has become in today's society.
Monograph on Social Media Use - An Introduction
People always want to connect themselves with society in some or another way. In earlier days, the modes of communication were limited. People socialized with others in their tracks. Earlier, socializing was narrowed to visiting each other’s places, having big gatherings, meetings in clubs, parks, and other public areas.
Now the time has changed. People have minimized their social life because of hectic life and increase in geographical distance and economic concerns. With the arrival of technology, social networking websites and applications have heralded a revolution in the world. It has indeed brought people from all over the globe closer by creating, sharing, or exchanging information and ideas in virtual communities and networks. These social networking sites are based on web-based technologies and create highly interactive platforms. It has gained momentum globally because of its better features, access, frequency, immediacy, usability, and permanence. It has been recognized so widely, and its usage has increased so incredibly today that it has moved from desktop computers to laptops to mobile phones. The platform is undoubtedly easily obtainable and accessible.
Today, every person is addicted to social media, and that too at a glaring speed. Some important social media sites like Facebook, Twitter, etc., have provided us with the prospect to connect with people and foster better relationships with friends and acquaintances with whom we cannot meet personally and share the happenings of our lives. Some tools like YouTube, Instagram, Whatsapp, etc., have provided the platform to share pictures and videos with friends and relatives living in distant places.
B2B social, reviews, and travel sites in social media have made it easy and exciting for people to shop and discuss with friends and others about what they are buying. Some sites offer collective buying offers to give consumers a fun-filled shopping experience.
Social Media and Its Significance
Every person's daily routine involves some kind of social media interaction. Anyone, anywhere, at any time, can connect with you through social media as long as you have access to the internet.
While everyone was confined to their homes, unable to speak with anybody other than family and friends, it is critical to communicate with friends and family during Covid-19 to avoid being isolated. The outbreak resulted in social media being an essential tool for individuals to make entertaining videos and engage in social media challenges and activities, which helped keep people busy during these challenging circumstances.
As a result of the quick rise and extension of digital marketing, social media has played an essential part in this expansion. It's also a fantastic resource for finding information on a wide variety of topics. People may learn a great deal and stay up to date with the newest news worldwide by utilizing this. But there is always a drawback to every good that comes with it, no matter how beneficial. As a consequence, the following are some of the most significant advantages and disadvantages of social media in today's fast-paced society.
Benefits of Social Media
Social media sites are erasing differences in age and class. It has assumed a different dimension altogether through interactive sharing. It has now become a medium of mass reach at a minimum cost. Today, one can benefit from social sharing to build a reputation and bring in career opportunities.
They target a broad audience, making it a valuable and effective tool for society.
It reaches people even in remote areas, and the information is spread like fire.
Distance is no more a limitation because of social media. You are constantly updated with the latest news and happenings in the society and environment through social media websites.
Sites and blogs like Orkut, Facebook, Twitter, Instagram, LinkedIn, and many more have become tools for people to connect across the globe. People can attend live talks or live sessions, or lectures happening anywhere in the world while staying at home.
Teachers and professors can teach on different topics from remote places.
You can now identify great possibilities for a job through multiple social media sites like LinkedIn, Google, Naukri, and job search.
Social media enables companies to use these sites as a network to generate awareness about their product, promote their brand, and increase their sales. It saves the cost of marketing and advertising.
These networking sites on social media provide a comprehensive platform for young aspiring artists to showcase their passion and skills.
Political leaders use the platform of social media for spreading social communication to mass. These days, the political candidates are also communicating with the voters through social media.
Nowadays, a person’s fame or popularity is determined by the number of links he has created with these social media sites.
It is an excellent educational tool.
It has the potential to increase public awareness of a range of societal issues.
Due to the speed with which data is transmitted over the internet, consumers can stay current on the latest developments.
Social media can be used to disseminate information to the media.
Additionally, there are some social benefits, such as communicating with long-distance family and friends.
It has the potential to open up incredible career opportunities online.
We believe that social media has a lot of positive effects, but we also recognize that, like anything else, it has some negative ones. Keep reading to gather an idea on the same.
Disadvantages of Social Media
However, social media has caused addiction to users. Despite huge benefits, it has some unfavorable consequences.
Users of social media are becoming victims of fraudulent and online scams that seem to be genuine.
It opens up a possibility for hackers to commit fraud and launch virus attacks.
The productivity of people is getting hampered due to extreme usage and indulgence in these social media sites.
Harmful and disrespectful comments and reviews from employees about the company hamper its image tremendously.
Students, too, are exceedingly active on social media sites these days, limiting them from outdoor activities.
Students indulge in disputes because of these social media, and sometimes school has to resolve the conflicts.
Some sites are used to express personal anger or dispute, due to which a lot of chaos and confusion is created.
Investigate whether it is possible to cheat on tests.
As a result, students' grades and performance have suffered.
Users are more vulnerable to cybersecurity threats such as hacking, data theft, spamming, and other similar crimes due to a lack of privacy.
Social media has both benefits and drawbacks. Using it productively can be a tool of immense help, but over usage can become a silent enemy. Thus, we as users have to learn to balance and not control ourselves by this technology.