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# Important Questions for CBSE Class 12 Micro Economics Chapter 2 - Theory of Consumer Behaviour

Last updated date: 19th Jun 2024
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## CBSE Class 12 Micro Economics Chapter-2 Important Questions - Free PDF Download

Free PDF download of Important Questions with Answers for CBSE Class 12 Micro Economics Chapter 2 - Theory of Consumer Behaviour prepared by expert Economics teachers from latest edition of CBSE(NCERT) books. Register online for Online tuition on Vedantu.com to score more marks in CBSE board examination.

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## Study Important Questions for class 12 Macro Economics Chapter 2 - Theory of Consumer Behaviour

A. Very Short Answer Questions                                      1 Mark

1. Which of the following statements regarding utility is not true?

(a) It is a satisfying power of a commodity.

(b) Utility is always measurable

(c) It helps consumers to make choices.

(d) It is purely a subjective entity.

Ans: (b) Utility is always measurable

2. Which of the following utility approaches is based on the theory of Alfred Marshall?

(a) Ordinal utility approach

(b) Cardinal utility approach

(c) Independent variable approach

(d) None of the these

Ans: (b) Cardinal utility approach

3. _____________ is the addition to total utility by the consumption of one additional unit of the commodity?

(a) Ordinal utility

(b) Total utility

(c) Marginal utility

(d) Average utility

Ans: (c) Marginal utility

4. Is the demand for the following elastic, moderate elastic, highly elastic? Give reasons.

(a) Demand for petrol

(b) Demand for textbooks

(c) Demand for cars

(d) Demand for milk

Ans: a) Demand for Petrol is moderate elastic, because when the price of gasoline rises, consumers lower their usage of it.

b) Textbook demand is fully inelastic. In the case of textbooks, even a significant price rise has no effect on demand.

b) Car demand is elastic. It is a luxury item, and as the price of the car climbs, so does the demand for the car.

d) Milk demand is elastic, which means that as the price of milk rises, consumers buy less milk.

5. What do you mean by utility?

Ans: The wants satisfying the ability and power of a commodity is known as utility. It is a degree of satisfaction related to an act of economics.

6. How is total utility derived from marginal utility?

Ans: The total utility is equal to the sum of the marginal utilities of a commodity's multiple units.

It is represented as $\mathrm{TU}_{\mathrm{n}}+\mathrm{MU}_{1}+\mathrm{MU}_{2}+\mathrm{MU}_{3} \cdots-\mathrm{MU}_{\mathrm{n}}$

7. State the law of equi-marginal utility.

Ans: It asserts that a customer is most satisfied when the ratio of the marginal utilities and prices of two commodities is equal, i.e. $\dfrac{\mathrm{MU}_{\mathrm{x}}}{\mathrm{P}_{\mathrm{x}}}=\dfrac{\mathrm{MU}_{\mathrm{y}}}{\mathrm{P}_{\mathrm{y}}}$

8. What will you say about MU when TU is maximum?

Ans: When TU is at its maximum, MU is zero. This is based on law of diminishing marginal utility.

9. Give the reason behind a convex indifference curve

Ans: A convex indifference curve is caused by a decreasing marginal rate of substitution. The indifference curves are convex to the base as the consumers start to increase their consumption of one good in the place of another goods. MRS falls when consumers start consuming one good more than other goods.

10. ____________ shows various combinations of two goods that give same amount of satisfaction to the consumer?

Ans: Indifference curve

11. Indifference curve slopes___________?

Ans: Downward to the right

12. _____________ is defined as the difference between what the consumer is willing to pay for a product and what he is able to pay?

Ans: Consumer Surplus

13. According to the law of diminishing marginal utility, _________?

Ans: A declining marginal rate of substitution causes a convex indifference curve. After a certain point, Any increment in the consumption can leads to reduction in TU (Total Utility)

14. What is called point of satiety?

Ans: The moment at which marginal utility equals zero is known as the point of satiety.

15. The total utility divided by the number of units consumed is known as?

Ans: The total utility divided by the number of units consumed is known as Average utility.

B. Short answer Questions - 3 or 4 Marks

16. Explain the various degrees of price elasticity of demand with the help of diagrams.

Ans: Price elasticity of demand has five levels. These are their names:

a) Perfectly elastic demand $(\mathrm{Ed}=\infty)$ : a small or no change in price results in limitless changes in the quantity desired.

b) Perfectly inelastic demand $(\mathrm{Ed}=0)$: A commodity's demand remains constant regardless of price changes.

c) Unitary elastic demand $(\mathrm{Ed}=1)$: When a commodity's percentage change in demand (percent) equals the percentage change in price.

d) Greater than unitary elastic demand $(Ed>1)$: When the percentage change in a commodity's demand exceeds the percentage change in its price.

e) Less than unitary elastic demand $(Ed<1)$: When the percentage change in a commodity's demand is lesser than the percentage change in its price.

17. A consumer buys 50 units of a good at Rs. 4/- per unit. When its price falls by 25 percent its demand rises to 100 units. Find out the price elasticity of demand.

Ans: Given:

$\mathrm{P}=4$

$\mathrm{Q}=50 \text { units }$

$\mathrm{Q}_{1}=100 \text { units }$

Fall in price is calculated as:

$P=4 \times \dfrac{25}{100}$

=1

$\Delta \mathrm{P} =\mathrm{P}_{1}-\mathrm{P}$

= 3-4

= -1

Similarly,

$\Delta \mathrm{Q} =\mathrm{Q}_{1}-\mathrm{Q}$

= 100-50

= 50

The elasticity of demand is calculated by the formula,

$\mathrm{Ed} =-\dfrac{\mathrm{P}}{\mathrm{Q}} \times \dfrac{\Delta \mathrm{Q}}{\Delta \mathrm{P}}$

$=-\dfrac{4}{50} \times \dfrac{50}{-1}$

= 4

Therefore, the price elasticity of demand is 4 .

18. Price elasticity of demand for wheat is equal to unity and a household demands 40 Kg of wheat when the price is Rs.1 per kg. At what price will the household demand 36 kg of wheat?

Ans: Given:

$\mathrm{Ed}=1$

$\mathrm{P}=1$

$\mathrm{Q}=40$

$\mathrm{Q}_{1}=36$

$\Delta \mathrm{Q} =\mathrm{Q}_{1}-\mathrm{Q}$

$=36-40$

= -4

The elasticity of demand is formulated as,

$\text { Ed }=-\dfrac{P}{Q} \times \dfrac{\Delta Q}{\Delta P}$

$1=-\dfrac{1}{40} \times \dfrac{(-4)}{\Delta P}$

$\Delta P=0.1$

Now, the new price is calculated

$\Delta \mathrm{P}=\mathrm{P}_{1}-\mathrm{P}$

$0.1=\mathrm{P}_{1}-1$

$\mathrm{P}_{1}=1.10$

Therefore, the price of wheat rises to Rs.1.10 per kg.

19. The quantity demanded of a commodity at a price of Rs.10 per unit is 40 units. Its price elasticity of demand is -2. Its price falls by Rs.2 /- per unit. Calculate its quantity demanded at the new price.

Ans: Given:

$\mathrm{P}_{0}=10$

$\mathrm{P}_{0}=40$

$\mathrm{Ed}=-2$

$\Delta \mathrm{P}=-2$

$\Delta \mathrm{P}=\mathrm{P}_{1}-\mathrm{P}_{0}$

$-2=\mathrm{P}_{1}-10$

$\mathrm{P}_{1}=-8$

The elasticity of demand is formulated as,

$\mathrm{Ed}=\dfrac{\mathrm{P}_{0}}{\mathrm{Q}_{0}} \times \dfrac{\Delta \mathrm{Q}}{\Delta \mathrm{P}}$

$-2=\dfrac{10}{40} \times \dfrac{\Delta \mathrm{Q}}{(-2)}$

$\Delta \mathrm{Q}=16$

According to the law of demand, the demanded quantity decreases with an increase in price.

$\mathrm{Q_1Q} =\mathrm{Q}_{0}+$

$=40+16$

$=56 \text { units }$

Therefore, the quantity demanded at the new price is 56 units.

20. Explain any four determinants of demand for a commodity.

Ans: The following are the demand determinants:

i. Commodity price: When the price of a commodity rises, so does demand for that commodity, and vice versa.

ii. Consumer income: As consumer income rises, so does demand for standard commodities, and vice versa.

iii. Price of associated items: As the price of linked goods falls, so does demand for additional goods. In the case of substitute goods, demand for a product diminishes as the price of other substitute items falls.

iv. Customer taste and preferences: If a customer's taste and preferences are favorable, demand for any good increases; if they are unfavorable, demand decreases.

C. Long Answer Questions                                                6 Marks

21. What are the methods of measuring price elasticity of demand?

Ans: The methods of measuring price elasticity of demand are as follows:

i. Proportionate or percentage method:

Elasticity is calculated using this method as the ratio of the percentage change in quantity required to the percentage change in price.

The formula is shown below.

$\mathrm{Ed}=\dfrac{\% \text { change in quantity demanded }}{\% \text { change in price }}$

Or

$\mathrm{Ed}=\dfrac{\Delta \mathrm{Q}}{\Delta \mathrm{P}} \times \dfrac{\mathrm{P}}{\mathrm{Q}}$

ii. Total outlay method: If total outlay increases as prices fall, the elasticity of demand is more than one; if total outlay remains constant, the elasticity is equal to one; and if total outlay drops, the elasticity is less than one.

iii. Geometric or point method:

This term assesses the elasticity of demand at various places along the same demand curve.

$\mathrm{Ed}=\dfrac{\text { lower segment of the demand curve }}{\text { upper segment of the demand curve }}$

22. Explain the factors affecting the market demand of a commodity.

Ans: The entire demand for a commodity made by all individuals in the market is referred to as market demand. The market demand for a commodity is the various amounts of a commodity demanded each time period, at various alternative prices, by all market participants. It is determined by all of the things that influence an individual's demand. The following are some of the elements that influence a commodity's market demand:

i. Consumer Tastes and Preferences - Changes in demand for various commodities occur owing to changes in fashion as well as the pressure of ads by producers and dealers of various products.

ii. People's Income -  Demand for commodities is also affected by people's incomes. The more the people's incomes, the larger their desire for commodities.

iii. Price Changes in Related Items - The price of other goods, particularly those related to it as substitutes or complements, affects demand for a good. When we design a demand schedule or demand curve for an item, we assume that the prices of comparable goods remain constant.

iv. Consumer Expectations Regarding Future Prices - If consumers think that the costs of things will rise in the near future for whatever reason, they would demand more of the commodities now so that they will not have to pay higher prices in the future.

v. The Market Demand for a Good - The market demand for a good is calculated by aggregating the individual wants of current and potential customers of a good at various conceivable prices. The greater the number of people who buy a product, the higher the market demand for it.

23. How is equilibrium achieved with the help of indifference curve analysis?

Ans: When a consumer receives the greatest amount of satisfaction from his expenditure, he is considered to be in equilibrium. The term "consumer's equilibrium" refers to the highest level of satisfaction that a consumer can achieve given their income and prices. The indifference curve technique can be used to describe consumer equilibrium.

The explanation of the above diagram is shown below.

(i) The budget line is denoted by AB.

(ii) It is certain that the consumers' equilibrium will be located at the same position on AB.

(iii) An indifference map (set of $\mathrm{IC}_{1}, \mathrm{IC}_{2}$, and $\mathrm{IC}_{3}$ ) depicts consumers' preferences for various combinations of good $x$ and good $y$.

(iv) Consumers will achieve equilibrium where the budget line (AB) is tangent to the $\mathrm{IC}_{2}$

The following assumptions are employed to determine the consumer's equilibrium position:

(i) Rationality: The customer is a logical being. Given his money and pricing, he seeks maximum satisfaction.

(ii) Utility is ordinal: It is presumed that the customer can order his preferences based on how satisfied each combination of products makes him.

(iii) Choice consistency: It is also believed that the consumer makes consistent purchases.

(iv) Perfect competition: In the market where the consumer purchases the items, there is perfect competition.

(v) Total utility: The consumer's total utility is determined by the quantity of the good consumed.

## FAQs on Important Questions for CBSE Class 12 Micro Economics Chapter 2 - Theory of Consumer Behaviour

1. Where do I find Economics Class 12 Chapter 2 Important questions?

The chapter wise important questions are easily available on the Vedantu site.

• Visit the page Important Questions for CBSE Class 12 Micro Economics Chapter 2.

• The webpage with Vedantu’s chapter wise important questions will open.

• To download this, click on the Download PDF button and you can view the important questions offline.

You can get supplementary materials for other topics and subjects as well on the Vedantu site and on the Vedantu app at free of cost.

2. What are the 4 types of customer buying behaviour?

In general, there are four types of customer purchasing behaviour.

• Buying behaviour is something that's difficult to understand or comprehend.

•  Conscious purchasing is when the buyer knows what’s necessary, which reduces discomfort.

•  Purchases are made on a regular basis.

• Buying where there is a need for variety.

These elements have an influence on whether or not your target customer will purchase your goods. Cultural, societal, personal, and psychological factors all have a role. All these are the important levels of customer buying behaviours. For a more detailed explanation, visit the Vedantu website.

3. What is consumer behaviour analysis Class 12?

The study of how individuals make purchasing decisions about a product, service, or organization is known as consumer behaviour analysis. Consumer behaviour research may help you address a variety of questions, including how marketing efforts can be enhanced to have a greater impact on consumer behaviour, and so on. These are very important in understanding the behaviour of your customers. Hence a basic knowledge about this process is of utmost importance.

4. What do you mean by consumer behaviour?

Consumer behaviour, often regarded as consumer buying behaviour, takes into account all of the factors that influence a consumer's product search, selection, and purchase. We can also use the phrase to refer to the acquisition of services. The post-purchase stage of consumer behaviour is also included. The study of what motivates people and organizations to buy particular items and support specific brands is known as consumer behaviour.

5. What is the Consumer Protection Act?

Consumer disputes are easily and effectively attended and compensated under the Consumer Protection Act, which was enacted in 1986. It protects and encourages customers to speak up about inadequacies and faults in products and services. This legislation protects consumers' rights if traders and manufacturers engage in unlawful commerce. With the Customer Protection Act, the consumer is protected against dangerous products being sold; informed on the quality, amount, potency, purity, standard and price of goods to protect them from unfair trade practices and facilitates consumer education.