Revision Notes for CBSE Class 12 Business Studies Chapter 11 - Free PDF Download
The Class 12 Business Studies revision notes Chapter 11 enlists and briefs on all the essential topics such as the definition of marketing, features of marketing, functions of marketing, marketing mix, elements of the marketing mix, and so on. The NCERT Class 12 Revision Notes Business Studies Chapter 11 help students comprehend all the essential concepts covered in this chapter. The revision notes are prepared in a simple way so that students can have a better learning experience.
The Class 12 Business Studies Chapter 11 Revision Notes comprise the solved exercise questions given for this chapter. The Class 12 Revision Notes Chapter 11 PDF is prepared and curated by the subject-matter experts at Vedantu and this PDF can be downloaded for free from Vedantu app and official website.
Topics Covered in Business Studies Chapter 11 Marketing
Introduction to Marketing
Features of Marketing
Marketing Management Philosophies (The Production Concept, Product Concept, The Marketing Concept, The Selling Concept, The Societal Marketing Concept)
Differences in the Marketing Management Philosophies
Functions of Marketing
Role of Marketing
Marketing Mix Elements (Product, Price, Place, And Promotion)
FAQs on Marketing Class 12 Notes CBSE Business Studies Chapter 11 [Free PDF Download]
1. Define Marketing Mix and enlist its elements.
The marketing mix is the total of policies formulated with a view of the successful completion of the multiple marketing activities. The main goal is to attract all types of consumers.
Elements of Marketing Mix:- There are four primary elements-
Product – refers to the decisions relating to the product
Price – Price mix refers to the decisions related to price fixation of product or service.
Place – refers to activities that make a firm’s products available to the target customers.
Promotion – refers to the combination of promotional tools used by the business to inform customers about the products.
2. State the difference between marketing and selling.
The difference between Marketing and Selling are as follows-
Marketing starts before the goods or services are produced while selling starts after the production has taken place.
Marketing involves various marketing activities while selling is achieved through the advertisement of sales promotion and personal selling tactics.
Marketing achieves profit maximizing through consumer satisfaction while selling achieves profit maximizing through the volume of sales.
The main focus of Marketing is on consumer satisfaction while the main focus of selling is attracting consumers.
3. What does Chapter 11 “Marketing” teach students?
Chapter 11 "Marketing" educates the students about important aspects of marketing in business. Students will learn the meaning of marketing, the difference between marketing and selling, functions of marketing, and important elements of the marketing mix. They will also understand the classification of various product types, channels of different product distribution, and major tools of promotion. Students can make use of Vedantu's Revision Notes Chapter 11 to understand the chapter better. They can also use these notes for exam preparation.
4. Where can I find Revision Notes for Chapter 11 Class 12 Business Studies?
Business Studies is a very fascinating as well as a relevant subject in our times. Students will certainly enjoy it as they study different aspects of business studies. However, students may sometimes have to go through a lot of reading material while preparing for this subject. They need not worry as Vedantu is always there at their rescue. They can find easy-to-use revision notes for Class 11 Business Studies. These notes are greatly beneficial for students, especially for last-minute revision before their exams.
5. Is Chapter 11 of Class 12 Business Studies easy?
Business studies is an intriguing subject. Individuals with a knack to do business in their future careers will certainly enjoy studying different principles involved in the business. However, like any other subject, if you do not try to understand the basic concepts of Chapter 11, it might appear intimidating to you. If you understand the concepts and problem diagrams well and memorize the important definitions, Chapter 11 of Class 12 Business studies will be a plain sailing chapter for you.
6. What do you mean by “Branding”?
Branding is a process that involves creating a special identity of a company by creating a unique brand for the organization. This involves creating a specific name, image, and logo of a company. This is considered an important aspect of decision-making in the marketing of any company. Successful companies use intelligent branding strategies to market their company. Efficient branding leads to attracting more customers and marketing the products more successfully.
7. How are products classified?
Products of a company are classified into two major categories:
Consumer products: These are products directly purchased by the consumers for their personal use. Such consumer products comprise three types
Industrial products: These are products used for producing other products. These include materials and parts, capital items, and supplies, and business services.
Vedantu provides useful notes for this topic on their website. You can access these revision notes from the Vedantu app.