USP Full Form

Full Form of USP 

USP referred to as a Unique selling proposition also known as Unique selling point. 

What is USP? 

A Unique selling suggestion (USP, additionally observed as a remarkable selling point) is a factor that modifies an item from its competitors. A USP could be thought of as "what you have that competitors don't." It emphasizes more of customer attraction in various terms of offering something that competitors don’t have. Some unique trends of selling which separate one brand to other brands. 

Here are a Few Examples of USP:

  • Pizza Hut: promises for good ambience, service and tasty pizzas at outlets. 

  • FedEx: When it absolutely, positively has to be there overnight. 

  • Indigo: Lower Operating Costs.

  • Apple’s: Unique design and patents.

Process of Creating USP: 

Before going into competitive markets, one you need to do a hard market survey while planning up for a Unique Selling Proposition. 

  • Targeting Audience: This is the initial step of any process. Here you need to understand the audience mindset and specifically about your product accordingly then it can be targeted to specific audiences. For example, a marketing manager of any clothing brand needs to create an audience as per the stock either of female apparels or male apparels. Then it needs more advertising based on various platforms to attract their specific audiences. 

  • Specific Benefits: In this step, you need to list out some major benefits, which distinct your products from other market contenders. Thinking as per client perspective helps in making good knowledge about services and choosing you over other brands. 

  • Pledge to the Client: An effective part of USP is a promise to the client, more you adhere to good services and good behaviour with clients turned out to be a positive approach for any entrepreneur.  

Therefore the above listed few points would be treated as a good benefit for a start-up company for setting up their business with their USP (Unique Selling Proposition).

Importance of USP:

An effective or full-fledged USP helps in implementing a good marketing strategy. 

A Clear Benefit: 

The benefits of your product completely depend upon your USP and implementation with well-defined planning. It will be advantageous for your customers to attract with some special offer or another unique selling proposition strategy.  

Enhancing Revenue: 

It helps in improving your marketing structure and boost up the revenue, combining your products with permanent benefits and a competitive price will definitely win your customers attention and presence every time. 

Well Organized Sales Strategy: 

Well-organized marketing and sales strategy is a root cause for setting up a streamlined market chain, any loose planning may lead to a cause of failure of the strength of your product. But an effective USP planning helps in assessing how you want your market to be recognized by your product and brands. 

The Requirement of USP in the Market: 

We always have seen that many customers complain about digital platforms every day regarding some or other products. It cannot be reconsidered or re-evaluated every time in the need to purchase. To make it simple, they tend to categorize products and services into groups and allot them accordingly. An effective USP emphasizes good communication, good marketing strategy, and assists consumers in understanding your products more clearly to choose you over other competitors in the market. 

Evaluation of USP: 

Emerging with powerful USP: Making a strong position in the market you need to survey physically like talking to on-field customers to get their review to modify a business structure. The outcome will help in structuring a potential marketing strategy as: 

  • Helps in understanding who are your target customers.

  • What business you are in 

  • USP (Unique Selling Point) that differentiate your products and brand from the competition. 

  • Way of delivering, what promises to build up a good relationship between customers. 

Opting You Over Your Competitors: 

Here are seven steps in building up your USP: 


Step 1 - Uniqueness: Unique USP makes you apart from your market contenders, would be beneficial  to set up a buying criteria


Step 2 - Use of Your Major Advantage: A clear description of the three biggest advantages of possessing your products and services.  

  • Product 

  • Offers 

  • Guarantee 


Step 3 - Resolving an Industry “Paint Point” or “Performance Gap”: Needs to figure out what needs have been unresolved within your industry level or local market structure. 


Step 4 - Be Particular and Offer Oriented: You need to be very specific in making your USP effective since many customers are doubtful of brand endorsement what companies make. 


Step 5 - Liquidize USP into a Clear and Brief Sentence: The most strong USPs are very well written that cannot be changed or modified.


Step 6 - Merging of USP into all Marketing Materials: Variants of USP should be involved in all marketing materials.


Step 7 - Fulfill on Your USPs Promise: Be courageous in creating your USP, similarly be smart to ensure that you can deliver. 


FAQ (Frequently Asked Questions)

1. What is the Full Form of USP? 

Ans: USP stands for Unique selling proposition also known as unique selling point.

2. What is the Importance of USP? 

Ans:  An effective or full-fledged USP helps in implementing a good marketing strategy. 

  • Enhancing revenue

  • A clear benefit 

  • Well organized sales strategy

3. What are the Examples of USP of Different Brands? 

Ans:  Pizza Hut: promises for good ambience, service and tasty pizzas at outlets. 

  • FedEx: When it absolutely, positively has to be there overnight. 

  • Indigo: Lower Operating Costs.

  • Apple’s: Unique design and patents.

  • De Beers: Diamond is Forever.