HP Full Form

Discuss the Full Form and Meaning of HP

HP's full form means Hewlett Packard is a multinational IT company located in California. HP offers a wide range of software, hardware, and allied services to consumers, small businesses. 

HP was split into two units in 1999 due to business exigencies. One company retained its former name while the other named Agilent Technologies. This company manufactures testing and measurement equipment while HP concentrates on manufacturing computers and printers. In 2015, HP was again split into HP Inc and Hewlett Packard Enterprise. 

History of HP

The company was founded in 1939 inside a garage in Palo Alto, California. Bill Hewlett founded it, and Dave Packard and the first product was an audio oscillator. Their first customer was Walt Disney. 

HP entered the computer market in 1966 with its product HP 2116A. It was designed to control HP’s largest production base of measuring equipment. Through the ’70s, HP continued to devise innovative products and market computer systems. 

By the 80’s HP had devised a full range of computer equipment from large personal computers to peripherals. In 2002, HP acquired Compaq.  In the ’90s, HP focused its energies on building computer cartridges and toners and brought printing revolutions. 

During the current decade, HP launched its services and devised the blade system and offered smart cooling technologies. By 2010 HP was already producing 200 million instant ink toners and manufactured the world's fastest printer PageWide. 

Products of HP

Hewlett Packard (HP meaning) is a large conglomerate that produces a broad category of products. Its main manufacturing line is, of course, printers and personal laptops. Apart from that, HP also products various toner and inkjet cartridges. The offices of HP are spread all over the world and operate through subsidiary companies and franchises. 

Marketing Strategy of HP

The marketing strategy of HP has always been focused on branding its products focused on its strength. Superior category of products, innovative commercials, software development, data analytics, and IT infrastructure. 

Apart from that HP acquisition of Compaq Computers, Indigo SnapFish, Pixaco has brought tremendous resources for the company. 

HP has partnered with numerous technology firms and rewards sellers in the company’s marketing activities. HP also engages in sales training activities and co-marketing support for upper-level participants.

The company has also utilized social media channels perfectly. HP engages young customers by focusing on social media channels and updates their social handles regularly. This strategy has helped HP to promote structured content to its consumers through social media feeds. 

Another topspin marketing strategy of HP has been the ability to produce low-cost solutions and fulfill the IT needs of small businesses. This strategy has been exemplified by HP in the developing nations to create classic products customized to personal needs.