Display Advertisement Format Class 12

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Display Advertisement Class 12

An advertisement is something that an organisation or individual puts out in newspapers and other forms of media, such as television, magazines, radio, etc. to send out a message about the goods and services that they offer. A display advertisement refers to when we use visuals and imagery to show the public what is being offered by an individual or a business. Display advertisements are sponsored by the people who want them to be put out and they are also called non-classified advertisements. Some display advertisement examples for students include all kinds of newspaper ads that use some kind of graphics in them.

Display & Classified Ads Explained

Display and classified ads are usually what we see in newspapers and magazines - the classifieds are the ones which take up a small column towards the side of any form of print media, such as magazines and newsletters. They do not take up much space and have a very limited format and character count which are to be followed to the T. Classified ads are usually put out when someone is looking for a job or by an employer seeking a new employee, a house or vehicle to buy or sell, etc. There is a list of terms that classified ads use to denote precision, such as-

  • To-let

  • For sale

  • Situation wanted

  • Situation vacant

Display advertisement formats, on the other hand, have a lot more flexibility in the way they are produced and displayed. They are not governed by particular character limits and can be placed anywhere in the magazine or newspaper page to gather more visibility. They are also called commercial advertisements because they are usually put into use by businesses like corporations or even individual business owners to promote their products or events commercially. They are fully customised by the people who put out these ads and thus their formats are relatively less rigid.

You will notice classified ads usually in the side-most columns of print media, and display ads scattered all over the pages strategically.

Display Advertisement Format Importance

Display advertisement format holds a lot of importance in students’ learning. It will help those students who wish to go into sales and marketing jobs and similar careers later in their lives, and it will also encourage the rest of the students to understand the morale and reasoning behind these classified and non-classified advertisements that come in newspapers. It is important to know how to draft an ad in the correct display advertisement format for it to be effective and reach the audience it is supposed to in the appropriate manner.

Display Advertisement Class 12 Format

Display advertisement formats are not necessarily a uniform format for all display ads - they differ according to the company that is releasing the ad, the colours and fonts used, spacing, tone, etc. The one thing to remember when drafting an ad using the display advertisement format is that the images, illustrations or other visuals used with the ad must make sense according to the product which is being advertised.

Although there is no exact format, there are a few details which must be put in a display advertisement format. These are:

  • Name of the agency/organisation/individual and event (if an ad is for an event)

  • Address of the agency/organisation/individual

  • Details of the product being advertised

  • Any relevant discounts or offers for the product

  • A good photo/illustration/sketch of the product or related to the product

  • Venue, time and place (if the ad is for an event)

Display Advertisement Examples for Students

Below, there are a few display advertisement examples for students.

  1. An advertisement for a charity concert that will take place in your school on the 15th of December 2020:

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This display advertisement example for students has the following components:

  • Name of the school

  • Address of the school

  • Name of the event

  • Date, time and venue of the event

  • Ticket price

  • Special offer on the ticket price for students of the said school

  • Good illustrations to attract viewers

  1. A display advertisement CBSE example for clearance sale at a local clothing shop:

[Image will be Uploaded Soon]

This display advertisement example for students has the following components:

  • Name of the event along with the name of the shop that has placed the ad

  • Relevant offers for the products being advertised

  • Venues of the sale

  • Date until which the sale is valid

  • Good illustrations to attract viewers

FAQ (Frequently Asked Questions)

Q1. What’s the Difference Between Classified and Display Advertisements?

Ans. Classified and display ads are both types of advertisements used to promote goods and services. The difference between the two is that classified ads take up less space and merely give out information plainly about what is being advertised in a uniform manner. Display advertisements, on the other hand, are usually more colourful and more attractive to the eye. Display ads are meant to be more visually appealing to the required audience and have a lot more flexibility in the design, colours, etc. for the general look of the advertisement. Where classified advertisements merely disseminate information, display advertisements are required to attract people to look at it using the visual appeal.

Q2. What All is to be Included in the Display Advertisement Format Class 12?

Ans. A display advertisement can be as colourful as the advertiser would like it to be, and have any mix of fonts, graphics, colours, etc. to make it attractive to the viewers. Thus, there is no particular format for display advertisements, but there are a few pointers that must be included in the same. These points for the display advertisement format are as follows:

  • Name and address of the company that is advertising their product.

  • Name of the event if an event is being advertised.

  • Time, venue and date if an event is being advertised.

  • Name of the product if a product is being advertised.

  • Valid offers and discounts on the products.

  • Appropriate and relevant images or illustrations to go with the ad.