Display Advertisement Class 12 by Vedantu
An advertisement is something that an organisation or individual puts out in newspapers and other forms of media, such as television, magazines, radio, etc. to send out a message about the goods and services that they offer. A display advertisement refers to when we use visuals and imagery to show the public what is being offered by an individual or a business. Display advertisements are sponsored by the people who want them to be put out and they are also called non-classified advertisements. Some display advertisement examples for students include all kinds of newspaper ads that use some kind of graphics in them.
Display & Classified Ads Explained
Display and classified ads are usually what we see in newspapers and magazines - the classifieds are the ones that take up a small column towards the side of any form of print media, such as magazines and newsletters. They do not take up much space and have a very limited format and character count which are to be followed to the T. Classified ads are usually put out when someone is looking for a job or by an employer seeking a new employee, a house or vehicle to buy or sell, etc. There is a list of terms that classified ads use to denote precision, such as-
To-let
For sale
Situation wanted
Situation vacant
Display advertisement formats, on the other hand, have a lot more flexibility in the way they are produced and displayed. They are not governed by particular character limits and can be placed anywhere in the magazine or newspaper page to gather more visibility. They are also called commercial advertisements because they are usually put into use by businesses like corporations or even individual business owners to promote their products or events commercially. They are fully customised by the people who put out these ads and thus their formats are relatively less rigid.
You will notice classified ads usually in the side-most columns of print media, and display ads scattered all over the pages strategically.
Display Advertisement Format Importance
Display advertisement format holds a lot of importance in students’ learning. It will help those students who wish to go into sales and marketing jobs and similar careers later in their lives, and it will also encourage the rest of the students to understand the morals and reasoning behind these classified and non-classified advertisements that come in newspapers. It is important to know how to draft an ad in the correct display advertisement format for it to be effective and reach the audience it is supposed to in the appropriate manner.
Display Advertisement Class 12 Format
Display advertisement formats are not necessarily a uniform format for all display ads - they differ according to the company that is releasing the ad, the colours and fonts used, spacing, tone, etc. The one thing to remember when drafting an ad using the display advertisement format is that the images, illustrations or other visuals used with the ad must make sense according to the product which is being advertised.
Although there is no exact format, there are a few details that must be put in a display advertisement format. These are:
Name of the agency/organisation/individual and event (if an ad is for an event)
Address of the agency/organisation/individual
Details of the product being advertised
Any relevant discounts or offers for the product
A good photo/illustration/sketch of the product or related to the product
The venue, time and place (if the ad is for an event)
Display Advertisement Examples for Students
Below, there are a few display advertisement examples for students.
1. An advertisement for a charity concert that will take place in your school on the 15th of December 2020:
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This display advertisement example for students has the following components:
Name of the school
Address of the school
Name of the event
Date, time and venue of the event
Ticket price
Special offer on the ticket price for students of the said school
Good illustrations to attract viewers
2. A display advertisement CBSE example for clearance sale at a local clothing shop:
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This display advertisement example for students has the following components:
Name of the event along with the name of the shop that has placed the ad
Relevant offers for the products being advertised
Venues of the sale
Date until which the sale is valid
Good illustrations to attract viewers
Format and Examples of Class 12 Advertisement Writing
Individuals that want to market the availability or need for goods and services put classified advertisements. These advertisements are organised by product or service kind, as the name implies. Advertisers in classified ads are charged by the word or line. As a result, classified ads are usually short and to the point.
Display Adverts: Display advertisements can be found on most pages of the newspaper in various sizes. They contain artwork and other information about a company, a product, or a service that the buyer is interested in. Local or retail advertising and national advertising are two types of display advertising. Local or retail advertising focuses on items, products, or services offered at local stores or enterprises. National advertising refers to advertisements that promote a company's operations across the country, such as a soap opera or a car.
Advertisements that are classified
Classified adverts have their own section in every newspaper. These are classified into groups or classes based on the topic matter and role they serve. Vacant positions, property or items for sale or purchase, to-let, educational institutions, missing persons/pets, lost and found, and excursions and tours are all examples of advertisements.
Advertisers are charged per word, each column line, or even every column centimetre, so classified ads are succinct and to the point. As a result, advertisers keep their advertising short by neglecting grammar, employing certain terms and phrases that are only found in classifieds, and abbreviating.
Classified Advertisement's Characteristics
The following are the main qualities of a classified advertisement:
They are divided into columns based on the classes they belong to.
They are compact.
They are cost-effective.
They are composed of brief sentences and words.
The language is straightforward and straightforward, as well as factual and formal.
There are no designs or blocks.
Important Considerations
An advertisement's initial one or two words may be written in capital letters.
Forgoing over the word limit, you will lose points.
Classified display ad–
These are more advanced than classified text advertising in that they can include components such as company logos, photos, a customizable header or footer, a different typeface, and so on.
However, these advertisements are plainly more expensive than classified text ads, and they attract more user attention because they are designed in a visually appealing manner.
They are the most noticeable among Classified Ads.
In a newspaper, a display classified ad can only take up to 3-6 cm of space. They can be in a single column or expand to a two-column layout. The cost is determined by the amount of space it takes up.
These are perfect for obituaries, retail advertisements, and other similar uses.
FAQs on Display Advertisement Format Class 12
1. What’s the difference between Classified and Display Advertisements?
Both classified and display adverts are used to promote goods and services. The distinction is that classified ads take up less space and simply provide information about what is being advertised in a consistent manner. Display advertising is designed to be more visually appealing to the target audience and offer a lot more design, colour, and content versatility. for the general look of the advertisement. Where classified advertisements merely disseminate information, display advertisements are required to attract people to look at them using visual appeal.
2. What all is to be included in the Display Advertisement Format Class 12?
A display advertisement can be as colourful as the advertiser wants it to be, with any combination of typefaces, images, colours, and other elements to appeal to viewers. As a result, no specific format for presenting adverts exists. Make certain to include-
Name and address of the company whose product is being advertised. If an event is being advertised, give the name of the event. If an event is being advertised, include the time, location, and date. If a product is being advertised, the name of the product. Offers and discounts on the products are valid.
Images or graphics that are appropriate and related to the ad.
3. What are classifieds?
Classifieds are a type of Promotional advertisement that people do for their promotion. They involve the writings in a way to promote, sell or get a person to purchase. Display and classified ads are usually what we see in newspapers and magazines - the classifieds are the ones that take up a small column towards the side of any form of print media, such as magazines and newsletters. Classified ads are typically placed when someone is looking for work or when an employer is looking for a new employee, or when someone wants to purchase or sell a house or vehicle.
4. What is display advertising?
Display advertising is a way to promote your product or business in a displaying manner. It offers a lot more flexibility than classified and can use huge graphics for promotion. They have no character limits and can be placed anywhere on the page of a magazine or newspaper to increase visibility.Business owners, corporators and professionals can use display advertising to promote their growth. Hence, they are also called commercial display advertisements.
5. Why should one learn the format of display advertising?
If you are looking for a job in sales, marketing and promotions it is very important to learn about the basic format of display advertisements. The relevance of the display advertisement format in students' learning cannot be overstated. It will benefit students who want to pursue sales and marketing occupations or other comparable careers later in life, as well as inspire the rest of the students to comprehend the morality and reasons behind classified and non-classified newspaper advertisements.