Hint: The question is from Poet and Pancake by Asokamitran. Jagadisa Thyagarajan, an Indian writer known as one of the most prominent figures in post-independence Tamil literature, used the pen name Asokamitran.
Complete answer: The term 'Pancakes' from the title 'Poets and Pancakes' is the name of a make-up brand used extensively by Gemini Studios. It is a well-known brand that is worn by celebrities such as Miss Gohar, Greta Garbo, and Vyjayantimala.
The narrator of the storey Poet and Pancakes mentions another visitor to Gemini Studio. He was a British citizen. Some assumed he was a poet or an editor. Mr Vasan, the boss, greeted the Englishman. The make-up material's brand name was Pancake. Truckloads of it were sent to Madras' Gemini Studios. This famous brand was used by actors and actresses all over the world. It has the potential to turn a normal-looking human into a hideous coloured beast.
The Moral Rearmament Army, or MRA, was a sort of counter-movement to international communism. Because of their political affiliations, they were accepted at the Gemini Studios. Mr Vasan, the studio's big boss, practically played right into their hands. People at the Gemini Studios were also opposed to communism. So the Moral Rearmament Army couldn't have asked for a better host in India than the Gemini Studios, which welcomed them with open arms.
Note: The theme of the prose revolves primarily around characters and incidents that occurred at Gemini Studios, where the author worked when Indian cinema was still in its infancy. 16th of June, 2019.