The full form of logo stands for Language of graphics-oriented. The term LOGO is a symbol which is used to recognize a public identification of a brand or company. The logo can be an abstract design or a symbol which represents a wordmark. Usually, a logo on a global level can represent a company’s name, trademark, or brand.
Example of Logo:
Hp is the logo of a company which represents Hewlett Packard itself globally.
A symbol on a coin also represents which country it belongs to.
Origin of Logo:
The logo came into existence as early as the 6th and 7th century when coins were used as a medium of payment (c.600BCE). Each coin was embedded with a symbol or mark which represented which country or kingdom it belonged to. In the early era, a logo was also used in cylinder seals (c.2300 BCE).
During the 6th century, logos used to be in the shape of an animal, bird or any symbol embedded on coins or cloth to represent a kingdom or dynasty. By 1890, the US already had around 700 lithographic printing firms and had employed around 2000 people to work on it.
In the early 18th century and 19th century the logo was developed into printing technology, watermarks, silver hallmarks. In the late 19th century, photography and lithography made its way into the advertising industry thus promoting the use of logos on a global level. The first logo which was trademarked was the BASS red triangle in 1876.
Types of Logo:
There are 7 different types of the logo, which are,
The combination marks
How to use a Logo?
A logo symbolizes business. With the combination of typography and images, the logo gives a brand a different feel and recognition.
1. The Monogram Logos:
This consists of letters usually brand initials eg: hp, Hbo, wb, LG etc. These are initials of famous businesses. With just 2 or 3 letters they have identified their brand globally. Since in this case only initials are used, the font in which these initials are printed is very important. It should be legible and attractive looking when printed on business cards or any other platform to grab attention and for better promotion.
2. The Wordmarks:
This is a font-based logo design that focuses on the main business or company’s name, eg: Nescafe, Disney, canon, google.
These are names of the businesses and companies in proper but represented in different fonts and styles thus creating an attractive look.
3. Pictorial Marks:
This is an icon-based or graphics-based logo. The picture itself is enough to identify the brand. Eg: the panther of the Puma, or the iconic bird of Twitter.
These brands are so famous and established that a single picture representation is enough for their identification. Here the biggest challenge comes in which image is to be selected and which colour is to be used because the entire company, its reputation, and existence rely upon it.
4. Abstract Logo Marks:
This is a pictorial logo which is an abstract mark or design. It can be an abstract geometric form representing your business. Eg: Chanel- with one proper C and other C in the opposite direction coordinating in between.
These types of abstract marks work well since they condense the company or brand into a single image which is unique. The abstract image is selected in such a way that it can represent what the company or business wants to convey through its symbol.
A mascot logo involves a colourful character or cartoon character which itself becomes the brand's promoter. Eg: pringles cartoon face with moustache and bow tie and McDonald’s joker. This creates an appealing and attractive atmosphere for families and children.
6. The Combination Mark:
This combines a wordmark or lettermark with a pictorial or abstract mark or mascot mark, eg: red bull which is a combination of wordmark and bulls pictorial mark, and Lacoste which is a wordmark with a crocodile pictorial mark.
These types of logos are a versatile combination thus improving the brand value and giving us an attraction to the brand.
7. The Emblem:
The emblem logo comprises an icon or a symbol without a letter or wordmark in it. Eg: badges, coins, seals.
These types of symbols give a traditional appearance thus usually becoming a choice for many schools, universities, and government organizations. It has a classic style such that even automobile industries are fond of them. Eg: the symbol of BMW which is in the form of emblem, or be it an emblem of oxford university which itself is unique to represent it.
Q1: What is the Use of LOGO Language?
Ans: LOGO is a computer programming language used for functional programming, and is used for generating basic shapes using a turtle cursor.
Q2: Is LOGO is a Programming Language?
Ans: Alternatively referred to as turtle graphics, Logo is pronounced as Low-go and is a high-level programming language known for its graphics capabilities, created by Seymour Papert in 1967. The logo is often used for young school children as a basic method of programming instructions into a computer to create a graphic.
Q3: What are the 5 Characteristics of a Logo?
Memorable / Impactful