What is Media?


Media is responsible for impacting our everyday life. The media plays a very pivotal role in our lives. We constantly educate ourselves by keeping track of the day-to-day news. The news plays a crucial role in updating us with the current affairs and everything going on in the world. For instance, with the massive evolution of the world as a whole, you can know about the current affairs of The United States of America even if you live in India. Media also impacts the reputation of a political party, organization, or individual. Let’s explore below everything you need to know about what is the role of the media. 


Introduction of Media 

The role of media in a society is rather vast and comprehensive. Media is the very source of mass communication. For instance, it plays the roles of publishing, broadcasting, and supplying news through the internet collectively. It comprises a wide range of forms like television, print, radio, and even the internet. Briefly, print is the first and oldest form of media. The Internet, On the other hand, is the newest and modernized form of media. To give you an introduction of the media, in a nutshell, it impacts one’s beliefs and thoughts by showcasing us the news through various modes. 

Print media consists of two aspects- magazines and newspapers. It is thus sometimes impacted by power individuals, organizations, political parties, and so on. In such cases, you might get access to biased coverage of news of a powerful person, organization, or political party.

Media plays a quintessential role in today’s fast-paced world. It primarily educated every individual on everything happening in and out of their country. Media thus supplies local, domestic, and even international news to its readers for the sole purpose of helping them strengthen their core beliefs, along with offering people the chance at learning about the things happening around the world. A recent speech on the role of the media talks about just how powerful the media is for a country. Media supplies news through a wide range of news. From broadcasting news on televisions to offering news via newspapers and the internet, media is flexible in its own way. 

The brief understanding that one might get into what is media is that it is the source that keeps a society’s well-being in check. Thus, it is required that the media plays a true role in only offering the most authentic news to its viewers so that society’s integrity isn’t affected at any cost. 


Role of Media 

Coming to the role of the media, the media is recognized as the fourth pillar of democracy. It plays a fundamental role in consistently informing and updating global citizens on everything happening around the world. Thus, offering genuine and authentic news to the readers is extremely crucial for the progression of society. Moreover, supplying real news has also lately impacted and will impact bringing about justice in several cases. Therefore, the most vital aspect of media is to deliver true, fact-based, and proofread news. Only if the news is true can it actually positively build society. 

A great example to help you understand more about the media and the role of media is the case of Aayushi Talvaar. Similarly, some other cases like the Jessica Lal murder case and the Nirbhaya Rape case also suggest and expose the individuals or criminal minds that took part in such heinous acts. It exposes several corrupt people and thus, educating people on such matters and exposing the corrupt individuals of society helps people get a perspective of their own in such political and criminal affairs. 

Apart from this, one of the prime roles of the media is to analyze the political agenda. Some other functions may be- influencing the public opinion, offering a relation between the people and its government, impacting socialization, and even acting as the government’s watchdog. Thus, in simple terms, the media has everything to do with securing our society, feeding the right news to the viewers, and finding a link between the government and its people. 

The role of the media is abundant and extensive. As you already know, the media impacts society largely. It also affects the opinions of people living in a society largely. The most prime and obvious role of the media is to circulate news that can help people educate themselves on what is happening around the world. From political news or crime news, media includes every type of news so that every individual is aware of the world they live in. Thus, it goes without saying that the media must ensure doing thorough research and only providing factual news so that it can help in the deliberate development of society. 

When the media offers biased news, it jeopardizes the growth of society. It not only leads people to the wrong path but also hinders society’s integrity. Thus, it is essential that the media impacts society in a way that both society and its people progress forward. 


Media and Big Business Houses

Now that the answer to what do you understand by the media, let’s read in-depth about media and big business houses. Big business houses and the media are correlated and coexist in a society. The media links the common people to these big business houses indirectly. Furthermore, These big business houses play a vital role in paying the media organizations for advertising their services and products. You might often stumble across these advertisements on popular platforms like television, radio, and newspapers. 

People get familiar with these products and services of the company and then proceed to buy them. This is how the media impacts these companies and brings them profit. It further helps these companies gain a significant reputation in society. This relationship is recognized as a relationship between the maker and the advertiser.