It is the basic need and quality of human beings to be social. Humans always connect themselves to society in some or the other way. The generation of the 21st century stands at a point where we are fortunate enough to witness some of the most amazing technological advancements ever in history. Amazing developments in communications and new kinds of entertainment and has given access to information and the ability to give a voice to people who would never have been heard. It has become the rage of this age.
In olden days, the means of communication were limited. People used to socialize in their own ways with a small number of people. Earlier, socializing was narrowed to visiting each other’s place, having big gatherings, meetings in clubs, parks and other public places.
Now time has changed. With increase in workload and due to geographical distances and economic concerns, people have minimized socializing like before. With the advancement of technology, social networking sites have brought people from all over the globe closer by creating, sharing or exchanging information and ideas in virtual communities and networks. These social networking sites are based on web-based technologies and create highly interactive platforms. It has gained momentum worldwide because of its better quality, reach, frequency, immediacy, usability and permanence. It has grabbed so much popularity and usage today that it has moved from desktop computers to laptops to mobile phones. The conventional method of social networking which included letters, mails, telegrams, phone calls has made advancements into e-mails, chatting, MMS, and text messages making the correspondence much easier and faster.
Social networking sites are used for blogs, social wikis, reviews and travels, videos, music, photo sites, conferences, B2B social, podcast and life casting. These sites are erasing differences of age and class. It enables to form communities and foster relationships and conversations through interactive sharing.
They target a wide audience, making it a useful and effective tool for the society. It reaches to people even in the remote areas and the information is spread like fire. The benefits of the social networking sites have gone beyond simply social sharing to building reputation and bringing in career opportunities.
Distance is no more a limitation because of social media. You are constantly refreshed with the latest news and happenings in the society and environment through the networking sites. Sites and blogs like Orkut, Facebook, Twitter, Instagram, Ibibo, Myspace, LinedIn, ConnectIn, Big Adda, Fropper and many more have become a tool for people to connect across the globe. You can attend live talks or live sessions or lectures happening in America while you are in India. Teachers and professors can teach on different topics from remote places. You can now identify great possibilities for a job through multiple social networking sites. These sites enable companies to generate awareness about their product, promote their brand and thereby increase their sales. It saves their cost of marketing and advertising. These sites provide a comprehensive platform for young aspiring artists to showcase their passion and skills. The political leaders use these sites for spreading social messages to mass. These days they are also running election campaigns through social media. As a matter of fact, nowadays the popularity or fame of a person is determined by the number of associations one has with these social media sites.
However, the use of social media has increased the risk of people getting into addiction. In spite of holding such huge advantages, it has become one of the most dangerous elements of the society. People are falling prey to online scams that seem genuine, resulting in data identity theft. It opens up a possibility for hackers to commit frauds and launch virus attacks. With the wide usage and extreme indulgence in these social media sites, people are hampering their productivity. Students too are highly active on social media sites these days, which is limiting them from outdoor activities.
Social Networking Sites have both advantages and disadvantages. At the end, it all depends on the user. The youth should strike a balance between their academics, physical exercise and social media. Excess usage of anything is harmful and you should let them control your life.
1. What is social media and what are its effects?
Social media is an interactive platform where people can connect from various parts of the world by creating, sharing and exchanging information and ideas. Social media is both a boon and evil for society. It has made it easy for people to reach out to each other faster and has become an effective tool to express their skills. On the other hand, social networking sites have made people lazy, unproductive and addictive.
2. Name some popular social networking sites.
Some of the most popular networking sites are Facebook, Twitter, LinkedIn, Youtube, Whatsapp, Instagram, Pinterest and many more.
3. How can social media affect our health?
Social media has created obsession among people. People undergo a lot of stress in order to keep up pace with the networking sites. Excess and irrelevant knowledge are becoming dangerous for the youth.
4. How is a social networking site helpful for our leaders?
The leaders these days use networking sites to run election campaigns and spread messages for social causes.