Difference Between Vision And Mission Statement

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Distinguish Vision and Mission Statement

Vision is what you are looking at, or what your future plan and mission are, how you will achieve the organization's goals. Well, mission and vision statements are essential to understand the current and future position of any organization. Vision is for the future, and the mission is for goals. Many of us may not know the difference between the vision and mission statement of the organization. We will understand both in-depth and will also explain the difference with examples. Get the idea of the thin line of distinction between vision and mission.


Vision Mission Difference: Vision and Mission Statements


Vision Mission Difference: Vision Statement

A vision statement is the text mapping of an organization's future and crucial for decision-making procedures. In other words, we can say that the vision guides the alignment of decisions and the company's declared goals. It is the road map that shows the future position of the company. 


Vision Mission Difference: Mission Statement

A mission statement is all about the current active plans of the organization that defines goals. In other words, it states the purpose of the organization and the reason it has existed. Also, it represents the services, products, locations, and other vital features. Mission defines the ongoing current focus and purpose.  

It is essential to understand both the organization's vision and mission statements for all, including employees, vendors, and consumers. Generally, people think there is no difference between mission and vision statements, but they should know the difference between vision and mission statements. Vision sets the ultimate benchmark of future position, and mission sets the actions and goals to reach the desired position. Let's understand the concept with the following example. 


Accenture Mission and Vision Statements


Accenture Mission and Vision

Accenture was started as the technology consultancy, and a letter on it becomes Accenture. The word "Accenture" is created with the combination of two words, accent and future. Accenture defines the future's accent, and it shows the company is working to help its clients create their future. 


Accenture Mission Statement Example

The mission statement of Accenture defines how they provide solutions to the toughest challenges of their clients. It explains that they use innovative techniques with 40+ industries' expertise by delivering transformational changes for a new edge digital world. In addition, the mission statement also states that they are providing services in consulting, strategy, operations, and technology. 


Accenture Vision Statement Example

The vision statement of Accenture defines that every individual of the company is representative of the core values of the company. In addition, they want to achieve the highest position in the world by bringing innovations that improve living and working.  

However, the vision and mission statement should be written keeping in mind some crucial aspects. Here we have understood the mission and vision statements by the examples. Now, let us discuss how to distinguish mission and vision statements. 


What is the Difference Between Vision and Mission? 


Vision Statement

Long-term future planning is the road map of an organization, which is called vision. Vision defines the objectives to be achieved within five years, ten years, or even more than that. It mostly envisions the future of the company where it will be and also incorporates that through strategies. 

The vision statement should incorporate realistic future goals that push the company to work towards greater heights. Never set any unrealistic or impossible goals in the vision statement. Vision shows the ambitions and aspirations of the company. 


Characteristics of Good Vision Statement

  • Vision inspires employees and readers

  • It should be motivational

  • Vision is always future based

  • It is aimed at future positive growth

  • It defined what an organization wants to achieve in the future

You can understand it with the example of the vision statement of IKEA that explains that they work towards the betterment of everyday life. It is short but motivates and establishes the existence of the company.


Mission Statement

A mission statement defines how the organization works to achieve the vision. It also incorporates the quality, services, and locations of the business. A mission statement may be longer than the vision statement as it includes all the following details.

  • Company products and services

  • Whom they are serving

  • How they work

  • Where they serve

  • Reason of the existence

In strategic planning, the mission statement is essential, and it will define the way of working towards achieving the decided goals of the future. Let's take an example of Nike's mission statement that states that they bring innovation and inspiration to the world's athletes. (All are athletes in one or another way.) 


Examples of Vision and Mission Statements


Vision Statement of Accenture

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Mission Statement of Apple

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FAQ (Frequently Asked Questions)

Question 1: Define the Components of a Commercial Mission Statement?

Answer: Christ Bart had explained the components of a commercial mission statement. Christ Bart, a professor of governance and strategy at McMaster University had defined that mission identifies the employees, working or process, and quality of service or product. The best mission statement communicates the purpose of the company to vendors, employees, and customers. To define the best mission statement you should consider three components by Christ Bart.  All three components are as below: 

  • Target audience (key market)

  • Contribution to the market

  • Uniqueness and Distinction

Question 2: Explain the Importance of Vision and Mission Statements.

Answer: Vision and mission statements are the best branding tools that announce what you are doing and what you want to do in the future. In addition, statements motivate and inspire your employees and consumers to get connected with the company for a long time. But the mission and vision statements should be time-bound and realistic. People connected with your business or organisation will notice your mission and vision statements and hence they should be written with purpose concluding the ultimate dream of the company.