Courses
Courses for Kids
Free study material
Offline Centres
More
Store Icon
Store

Questionnaire in Commerce: Meaning, Types & Practical Guide

ffImage
hightlight icon
highlight icon
highlight icon
share icon
copy icon
SearchIcon

Types of Questionnaires with Examples for Students

A questionnaire is a vital research tool in Commerce and Business Studies. It allows systematic data collection from individuals or organizations. Mastering questionnaires is important for school and competitive exams, business projects, and for anyone seeking practical research and business insights.


Questionnaire Type Description Example Use
Open-Ended Respondents answer in their own words Customer satisfaction feedback
Closed-Ended Questions with defined answer choices Tick 'Yes' or 'No' for product usage
Mixed Combination of open and closed questions Market research forms
Scaling (Likert-type) Rate on a scale (e.g., 1–5) Employee engagement surveys

What is a Questionnaire?

A questionnaire is a structured set of questions designed to gather information from respondents. In Commerce, it helps collect both quantitative and qualitative data for research, business surveys, and decision-making.


Aspect Questionnaire Survey
Meaning Set of research questions Overall data collection process
Purpose Gather individual responses Collect, analyze, and interpret results
Scope Only questions; no analysis Includes questionnaire, sampling, data analysis
Example Employee feedback form Employee satisfaction study

Types of Questionnaires

  • Open-Ended: Let respondents answer in their own words. Useful for detailed opinions.
  • Closed-Ended: Provide fixed options, like multiple choice or Yes/No.
  • Mixed Format: Combine open and closed questions in one form.
  • Scaling (Likert/Rating Scale): Ask respondents to rate agreement, satisfaction, or attitudes on a scale (such as 1–5).

Parts of a Questionnaire

  1. Title and Introduction: Explains the topic and purpose.
  2. Instructions: Guides on how to answer.
  3. Main Questions: The core set of questions grouped logically.
  4. Demographic Section: Gathers background details (age, gender, etc.).

Advantages and Disadvantages of Questionnaires

Advantages Disadvantages
  • Low cost in money and time
  • Quick data collection from many people
  • Standardized and easy to compare
  • Can reach wide locations (online, offline)
  • May have incomplete or inaccurate responses
  • Not always suitable for sensitive topics
  • Risk of misunderstanding questions
  • No way to clarify doubts immediately

Questionnaire Design Principles

Designing a good questionnaire means using clear, short questions without bias. Avoid technical jargon and double meanings. Test the questionnaire on a small group first (pretesting) to spot problems. Organize questions logically and cover all needed aspects.


Key Guidelines

  • Keep questions simple and focused.
  • Make response options mutually exclusive and exhaustive.
  • Use a variety of question types to engage respondents.
  • Ensure confidentiality and anonymity if required.
  • Pretest on a small group before final use.

Questionnaire Examples and Templates

Here is an example of a simple questionnaire section for customer feedback:

  • How satisfied are you with our service? (Very satisfied/Satisfied/Neutral/Unsatisfied/Very unsatisfied)
  • Please suggest one improvement we can make: _________
  • Would you recommend us to others? (Yes/No)

You can easily create templates in Word or Google Forms for assignments. At Vedantu, we encourage students to try building their own forms for practical projects.


Common Mistakes in Questionnaire Design

  • Avoid double-barrelled questions, like "How satisfied are you with our prices and our service?"
  • Do not use ambiguous wording or difficult language.
  • Keep the questionnaire’s length reasonable; long forms discourage completion.
  • Always provide clear instructions for every section.
  • Do not include leading or biased questions.

How Questionnaires Help in Commerce Studies

Questionnaires test key research skills in school and competitive exams. They are essential in business for customer studies, employee feedback, and market research. Understanding their types and design can help you in projects, professional assignments, and real-life decision making.

Topics like Types of Sampling Methods and Sources of Data are closely related and help deepen your understanding of research tools.


Questionnaires remain a core tool in commerce research, exams, and business projects. By mastering questionnaire design, types, and uses, you boost your exam performance, project skills, and business knowledge. Vedantu provides clear explanations and real-world examples so you can approach this topic with confidence.

FAQs on Questionnaire in Commerce: Meaning, Types & Practical Guide

1. What is a questionnaire?

A questionnaire is a structured research tool used to systematically collect data from respondents. It's a key method for gathering primary data in market research, social sciences, and business studies. It differs from a survey in its focus on structured questions and often a more limited scope.

2. What is a questionnaire and example?

A questionnaire is a pre-defined set of questions used to gather information from a group of people. For example, a market research questionnaire might ask about consumer preferences for a new product, including questions on features, pricing, and purchasing habits. Another example would be a customer satisfaction questionnaire evaluating service quality post purchase.

3. Is it 'questionaire' or 'questionnaire'?

The correct spelling is questionnaire. 'Questionaire' is a common misspelling.

4. What are the four main parts of a questionnaire?

While the exact parts vary, most questionnaires include: introduction (explaining the purpose), main body (questions), instructions (on how to answer), and a conclusion (thanking the respondent).

5. What are the types of questionnaires?

Common questionnaire types include: open-ended (allowing free-form answers), closed-ended (offering pre-defined choices), mixed (combining both), and scaled (using rating scales like Likert scales). Choosing the right type depends on your research objectives.

6. How is a questionnaire different from a survey?

While often used interchangeably, questionnaires are a specific type of survey instrument. A survey is a broader term encompassing various data collection methods, while a questionnaire refers to a structured set of questions within a survey. Questionnaires tend to have more tightly defined questions and a narrower focus.

7. What are the advantages and disadvantages of using questionnaires?

Advantages of questionnaires include cost-effectiveness, large sample sizes, anonymity, and ease of data analysis. Disadvantages include potential for bias, response rates, and limitations in gathering in-depth information.

8. What are the advantages of questionnaires?

Questionnaires offer several key advantages: they are cost-effective, allow for large sample sizes, ensure respondent anonymity, and facilitate easy data analysis and interpretation. These characteristics make them a popular tool in various research settings.

9. Questionnaire template?

A questionnaire template provides a pre-designed structure for creating your own questionnaire. These templates often include sections for an introduction, questions (with various question types), instructions, and a conclusion. Using a template helps ensure consistency and reduces design time.

10. Questionnaire examples for students?

Questionnaire examples for students include surveys assessing student satisfaction with courses, evaluating library resources, or gathering feedback on extracurricular activities. These should be concise and easy to understand. Consider using both open-ended and closed-ended questions for comprehensive feedback.

11. How to design a questionnaire?

Designing a questionnaire involves several key steps: clearly defining your research objectives, identifying your target audience, choosing appropriate question types, ensuring clarity and brevity in wording, avoiding bias, and pre-testing the questionnaire before distribution.

12. How do poorly designed questionnaires affect research data quality?

Poorly designed questionnaires can significantly impact data quality by introducing bias, leading to inaccurate results and invalid conclusions. Ambiguous questions, leading questions, and poor question structure lead to low response rates or responses that are difficult to interpret.