Franchising is one of the key concepts and emerging trends in the business sector. If you are into business or want to get into it, you must understand the franchise business meaning and features of franchising. It has been around for a while now and can help your business achieve heights. To put it simply, It is an arrangement between two parties where one party, called the franchisor, provides the rights or licenses to the other party, called a franchisee. It is also a widely known marketing strategy amongst successful businessmen. This article will explore franchising in further detail, including franchise business meaning and franchise examples. So, let us start by looking at what is meant by Franchise?
What is meant by Franchise?
So, what do you mean by Franchise? Well, franchising is a contract based agreement between two parties where one party provides the rights or licenses to another party. Businesses or manufacturers provide these rights to a third party. The party providing the rights is called the franchisor, and the party receiving the rights is called a franchisee. These rights can authorize the other party to sell the franchisor's goods, products and services by paying a one-time fee. The franchisee will be able to use the brand name and trademark of the franchisor. Franchisor gets to benefit in the form of commission or a one-time fee paid by the franchisee. They also benefit from the marketing of their brand name that helps in their business expansion.
How Does a Franchise Function?
It is easy to understand how a franchise functions. To start with, two parties enter into a franchise agreement or contract. This contract enables the franchisee to use the franchisor's trademark or brand name and also enable them to sell their products and services. The franchisor gets a commission or a fee from the franchisee in return. The franchisee can also operate their company as a subsidiary or a branch of the parent company and sell their products. They can also use the parent company's rights and sell their products as its branch in their own business.
Furthermore, the franchisor can choose to grant these rights to one or more companies or people. So, if only one person holds the rights, they can be the exclusive seller of their products. The parent company provides all trade secrets, products, services, technical workings, etc. They will also offer any form of assistance and training to the franchisee. Let us look at franchise meaning with examples.
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Concepts involving Franchise
Features of Franchising
There are several critical features of franchising. If you understand what is meant by the Franchise, you can easily understand these features. First, if you are a franchise, you can use all your franchisor's intellectual properties such as trademarks, patents, etc. Second, the franchisor provides all the products, goods, services, and assistance to the franchisee, so they do not have to do anything except selling these products. On the other hand, the franchisor gets a commission or a fee and can sometimes also receive some profits according to the agreement. Lastly, a legal agreement or contract is signed between both parties stating all the Franchise's terms and conditions.
Pros and Cons of Franchising
There are several pros and cons of franchising for both franchisor and franchisee. Some of them are listed below:-
Franchisors get to expand their business without investing a lot of money since the franchisee handles all the selling. It also helps build their brand names and reputation in the market.
Franchisee gets to start its business on an already established brand name, which reduces the risk of failure and increases profit margins.
Also, franchisees do not need to spend extra money on training or products since the franchisor can provide them. On top of that, they learn the trade secrets and business techniques at the top levels.
If the franchisors do not maintain the products' quality, the franchisee can suffer heavy losses since they depend entirely on them for goods.
The franchisor's secrets are also at risk since there is always a chance that the franchisee will risk their trade secrets to the competitor.
For franchisees, they do not have complete control over their business and must act according to the policies or terms.
You can see several food chains around your location. Not all of them are directly operated by the main company branch, in fact, most of them are operated by a franchise. Some of the best Franchise examples of food companies are listed below:-
Over 750,000 franchises currently operate in the United States, which employ a vast number of people every year.