Irrespective of the size, work, duties, and services of any organization, communication is one of the most crucial aspects of its working. Official communication plays a vital role in the efficient and smooth working of an organization. Effective communication between employees, authorities, departments, and clients takes the organization ahead on the path of success. Circular is the most important tool of official communication. In this section, we shall study in detail the concept of circulars, their purpose, and their importance for communication on an official platform. In this part, we will learn about circular writing and its importance, in detail.
What are Circulars?
In the professional sector, there are few instructions, updates, and information that is to be circulated amongst a large number of people. In such cases, circulars are extremely helpful. Circular is an essential letter containing important information that is to be circulated to a large section of people. In Business Communication, circular plays a vital role in the smooth functioning of any organization.
For example, there is some important information that you need to discuss with your employees. For this purpose, you will have to set up a meeting with your employees. The meeting can be held only when you convey the exact timings, place, and purpose of meeting to your employees in the minimum time. In such situations, spreading the message through circulars can be the most efficient and time-saving mode of communication.
You can always add marketing information in circulars and use them for mass distribution. The main and most vital feature of circulars is that it conveys information to a large number of correspondents in the minimum time.
Advantages of Circulars
Circulars, if designed and distributed productively, play an important role in the growth and development of business. It is some of the vital letters used in corporate sectors, schools, colleges, and various workplaces to convey important updates. The advantages of circulars are discussed below briefly.
It is a straightforward and most convenient method of conveying important information to a large group of people. Circulars play an important role in the growth, development, and smooth working of any business. The information can be conveyed at a greater level at cheap rates. It is also useful in producing prompt feedback from the respondents.
In broader terms, circulars can also be used for wide publicity. To convey the news related to product, service, or customers, circulars are used as they help to expand the business and market base of a company. As a result, the large amount of money that would have been used in sending separate letters can be saved.
With the efficient use of circulars, any important information can be transmitted to a large section of people at the same time. Hence, it saves you a lot of time that the company officials might spend on conveying the information separately to different people. Circulars can be displayed on the notice board of the workplace, and people can read the relevant information. This time-saving method becomes very convenient for companies.
Circulars are a cost-effective method of spreading information. Since with the help of just one circular information can be given to a hundred people. It thereby reduces the printing cost and well as the distribution cost of information per reader. With this method of passing information, an organization can save a lot of money for better purposes.
Circulating information separately to all the concerned individuals requires a lot of work and effort. It becomes both time-consuming and difficult. With the use of circular letters, an organization can effectively overcome this problem with an efficient solution. Circular letters help to communicate with a large number of people at minimum efforts.
Rightly designed, convincing, and attractive circular letters can easily convince a reader about the importance and benefits of the data mentioned in the circular. It thereby enhances a consumer's trust and confidence in the company's products.
One must design the circulars very carefully. If the correct information about the price, utility, and place of availability of the product is mentioned in the circular letter, the general public reading that particular circular becomes more conscious about the product. These letters also help to inform the customers about social welfare activities, quality of the product, and services, thus engaging them more with the company.
A well-designed circular letter can win the hearts of hundreds of customers at a time. It contributes a lot of positive aspects to the reviews, services, and awareness of the company by enhancing the goodwill of the company on a mass level.