Principles of Business Communication Explained

Whatever the type of communication is, it requires proper interaction between two people or among a group of people. Consider communication as an exchange of messages through any medium or channel. It all starts with a cycle of communication that illustrates clarification in each working process. These are known as the principles of Business Communication. 

However, the transmission of messages is not bound to be clear all the time. We often fail to understand or study a person thoroughly. This gives rise to various types of complications in between. Business Communication topics cover all the communication strategies and ways to a successful business. Now, what if the same happens on a professional ground? Therefore, understanding and exchanging the right set of messages appropriately is crucial. It can also be done through a range of distinctive media. But, for now, let us focus on the 7 C’s of Business Communication.

7 C’s of Business Communication 

There are 7 principles of effective Business Communication. 

Clarity

Clarity comes first in the 7 C’s of Business Communication and is one of the vital Business Communication topics. Your communication must be clarified for the receiver to serve the purpose. Business Communication automatically gets engulfed in clarity when it is expressed in a language that transmits discernment and comprehension by the receivers. The basic criteria are to bring two or more minds under one understandable platform. The clarity in writing in Business Communication becomes possible only if the sender expresses clarified contents through the message. Hence, maintaining clarity in your message is important when it comes to Business Communication.

Complete

Being complete is one of the crucial principles of effective Business Communication. The primary reason behind this is letting the receiver understand the entire chapter which you are trying to convey. Clarity in writing in Business Communication is the most important part, let them understand the purpose for which you are communicating. Whether you want to inform the audience or simply persuade them, make sure that they understand your effort. Prioritize the relationship between you and the audience to form a good long-lasting business relationship.

Concise

When communicating on a business platform, do not forget to maintain the optimum flow of information required. This provides the information for which the audience is looking. The information provided must be enough to cover the specific field. The process must be done uniquely so that the messages in the organization connect with the effective representation of individual duties. This should be done in a constant flow so that different types of messages to the employees become clear and concise. 

Correct

Using the correct form of media for communication is a notable factor. It is one of the principles of effective Business Communication. This can be done through a range of media, including phone calls, emails, and reports. To illustrate or convey the message perfectly, make sure to choose the correct media platform. This will ensure effective Business Communication, even if it is addressed to the audiences. Also, choosing the right media will clear out the context. From the perspective of employee responsibilities, a message conveyed with a sweet note through the right media can ensure complete peace of mind from both ends.

Concrete

A concrete message plays an important role among the principles of Business Communication and is a vital part of the 7 C’s of Business Communication. This will ensure proper understanding and the meaning of the content with full attention. On a natural note, will you understand a message given to you that lacks concrete information? Even if it has clarity, a properly composed message may appear difficult to understand. Due to half the information, the person who is receiving the message will hesitate, and eventually, this will bring down the production level. 

Consistency

Imagine reading a book that starts on a serious romantic fireball and eventually turns itself into a supernatural comic. The point is, maintain consistency in your message. If your message lacks consistency, the receivers at the other end will turn themselves into a confused dipper. Keeping this in mind, all forms of Business Communications must be expressed with utmost consistency. The voice, content, and tone together make Business Communication topics far more engaging.

Coherent

Be logical! Communicators in the form of clients and employees must not get any illogical notes hidden in a message. Conveying the appropriate message may not be possible all the time, if you are not careful. Clearly define the topics and information to the audience so that they need not unearth the purpose or motto of your message. Coherence has a special significance when it comes to the communicative objectives of a business. It is as important as to maintain Clarity in writing in Business Communication.

Business Communication

Business Communication is a process in which information is shared among or between people within and outside the company or organization. In business, communication is very important because through it the information flow helps in processing and directions to the people as needed. Feedback can be collected through communication which will help the opinion of others regarding the business. It is the primary step in any organization to proceed in any work.

Importance of Communication in Business

• Co-ordinance - Communication helps in the coordination among the workers and they will know how to work, they will be told their objectives, aims of the company and accordingly they will work to achieve the goals together.

• Decision making - Decision making is an important work in the company because they have to make important decisions for the company and the information should be clear so that the end decision can be made without any problem. To achieve this good and clear communication should be there without any misunderstanding.

• The smooth running of the company - A company should run smoothly to achieve its aim, for that the company members or the employees should be told the nature of work and should be given the work which they can do, communication helps to run the company more smoothly.

• Achievement - a company has a set of goals and aims which can be only achieved when the communication is effective among the people in the company. This will encourage the employees to work to help the company to achieve the set goals.

• Mutual understanding- In a company understanding is important so that employees can be communicated properly without any misunderstanding, and communication can build an atmosphere in which there will be mutual trust and they can know what is exactly expected out of them.

• Avoid rumors - In the company there will be some people who will spread rumors so that there will be some advantage for them, to avoid these things communication is needed to eliminate the rumors and work peacefully without disturbing the surrounding of the company.

• Information - Torumors exchange important information regarding any work, effective communication is required so that the information which is shared should be correct and they can rely on the information shared.

• Feedback - In a company, feedback is important to come to any conclusion of any work. They will know the effect or the impact on the employees and even the people of the company. This will help them to either continue or to stop certain types of ideas.

• Goods and services - To publicize the products to the people outside the company, they need to communicate with the common people so that they would know about the product. Like through newspapers, the internet, social media, etc.

• The morale of employees - communication can boost the morale of the employees which will encourage them to give their best to the company. It also improves the relationship more strongly.

Types of Business Communication

• Upward communication:-

Upward direction communication is a type of communication in which the communication of the information flows from the lower level to the higher level. This generally helps the employers to express their ideas and feelings about something, they even express their requirements in the company which help to know the employees well. This type of process is important for the information needed in making business decisions.

• Downward communication:-

Downward communication is the flow of information from a higher level to a lower level. This will improve the information flow from the organization to the employees and they will have a good organizational discipline and improve the efficiency of the work in the organization.

• Lateral communication:-

Lateral communication is a type of communication in which the flow of information is done within the same hierarchy. It generally involves the employees of a company working on the same level or having the same work or project.

• External communication:-

It is a type of communication in which the flow of information happens within the organization and with the other organization too or the external audience. These include emails, brochures, posters, etc.