Question

Write short notes on “Need of Mass Media”.

Answer 1

Hint: Knowledge, concepts, and ideas are transmitted through mass media to both wide and specific audiences. They're necessary instruments for accomplishing public health objectives. However, communicating about health through the media is difficult and presents obstacles to practitioners from several professions.

Complete answer:
Mass Media - The history of mass media may be traced back to the days when ancient societies produced tragedies. This was the first time a medium of media was "broadcast" to a bigger audience.
It may be damaging to use mass media if the channels used are not audience-appropriate, or if the message being transmitted is overly passionate, scary, or controversial. Adverse side effects may usually be avoided with effective formative research, consumer awareness, experience in linking media outlets to viewers, and message testing.

Need of Mass Media – A sort of mass communication is referred to as "mass media." The free flow of information to all strata of society requires the use of mass media. Newspapers aren't complete without editorials, columns, and supplements. Readers will also have a chance to express themselves. Newspapers can contribute to the strengthening of democracy. Television is a form of audiovisual communication. This media could overcome the inherent constraints of newspapers and radio by allowing people to see the actual sights of an event.

Note: Many other forms of mass media have a digital presence as well, such as connecting to or running online television advertising, or distributing QR codes in outdoor or print media to direct Smartphone users to a website. They can take advantage of the Internet's basic connectivity and outreach capabilities in this way, as they can swiftly and cost-effectively broadcast information across multiple global locations.