Question

How did the British manufacturers attempt to take over the Indian market with the help of advertisements? Explain with three examples.

Answer 1

Hint:: To sell the imported products of western countries in India, British manufacturers tried to change the tastes and preferences of locals, advertisements were used as a tool to serve this purpose.

Complete answer:
As Britishers always tried to portray themselves superior, initially more or less local peoples also used to see them as symbols of superiority. British manufacturers took advantage of this and advertised accordingly. Newspaper columns, radio Ceylon, pamphlets, and posters were used as a means of advertising by British manufacturers. Here are a few patterns of advertisements that were used by British manufactures to promote their products:
In one of the advertisements of Lipton tea of \[1922\], Prince Arthur (son of Queen Victoria) is shown seated on a horse in front of the palace. This advertisement tried to portray how royalty is related to Lipton tea.
In some of the advertisements, pictures of attractive, young, fair women were used to attract attention. For instance, for advertising Rita’s hair tonic, pond’s cream, this pattern was used.
In several advertisements, Britishers used pictures of local culture, ethnicity to promote their products. Like in one of the textile company’s advertisements, an Indian gentleman is depicted in a western suit and tie.
In addition to these, British manufacturers also used motifs of nawabs, gods, goddesses to portray their products as a symbol of divinity thereby increasing their sales.
Hence, these were the methods used by British manufacturers to popularize their luxury products, finished imported goods in the Indian market.

Note: Through the way of advertisements, British manufacturers created new markets for their new products in various colonies of the world. In this way, Britishers carried economic exploitation of colonized nations and developed their own nations.