Answer
Verified
357k+ views
Hint:: To sell the imported products of western countries in India, British manufacturers tried to change the tastes and preferences of locals, advertisements were used as a tool to serve this purpose.
Complete answer:
As Britishers always tried to portray themselves superior, initially more or less local peoples also used to see them as symbols of superiority. British manufacturers took advantage of this and advertised accordingly. Newspaper columns, radio Ceylon, pamphlets, and posters were used as a means of advertising by British manufacturers. Here are a few patterns of advertisements that were used by British manufactures to promote their products:
In one of the advertisements of Lipton tea of \[1922\], Prince Arthur (son of Queen Victoria) is shown seated on a horse in front of the palace. This advertisement tried to portray how royalty is related to Lipton tea.
In some of the advertisements, pictures of attractive, young, fair women were used to attract attention. For instance, for advertising Rita’s hair tonic, pond’s cream, this pattern was used.
In several advertisements, Britishers used pictures of local culture, ethnicity to promote their products. Like in one of the textile company’s advertisements, an Indian gentleman is depicted in a western suit and tie.
In addition to these, British manufacturers also used motifs of nawabs, gods, goddesses to portray their products as a symbol of divinity thereby increasing their sales.
Hence, these were the methods used by British manufacturers to popularize their luxury products, finished imported goods in the Indian market.
Note: Through the way of advertisements, British manufacturers created new markets for their new products in various colonies of the world. In this way, Britishers carried economic exploitation of colonized nations and developed their own nations.
Complete answer:
As Britishers always tried to portray themselves superior, initially more or less local peoples also used to see them as symbols of superiority. British manufacturers took advantage of this and advertised accordingly. Newspaper columns, radio Ceylon, pamphlets, and posters were used as a means of advertising by British manufacturers. Here are a few patterns of advertisements that were used by British manufactures to promote their products:
In one of the advertisements of Lipton tea of \[1922\], Prince Arthur (son of Queen Victoria) is shown seated on a horse in front of the palace. This advertisement tried to portray how royalty is related to Lipton tea.
In some of the advertisements, pictures of attractive, young, fair women were used to attract attention. For instance, for advertising Rita’s hair tonic, pond’s cream, this pattern was used.
In several advertisements, Britishers used pictures of local culture, ethnicity to promote their products. Like in one of the textile company’s advertisements, an Indian gentleman is depicted in a western suit and tie.
In addition to these, British manufacturers also used motifs of nawabs, gods, goddesses to portray their products as a symbol of divinity thereby increasing their sales.
Hence, these were the methods used by British manufacturers to popularize their luxury products, finished imported goods in the Indian market.
Note: Through the way of advertisements, British manufacturers created new markets for their new products in various colonies of the world. In this way, Britishers carried economic exploitation of colonized nations and developed their own nations.
Recently Updated Pages
Basicity of sulphurous acid and sulphuric acid are
The branch of science which deals with nature and natural class 10 physics CBSE
The Equation xxx + 2 is Satisfied when x is Equal to Class 10 Maths
What is the stopping potential when the metal with class 12 physics JEE_Main
The momentum of a photon is 2 times 10 16gm cmsec Its class 12 physics JEE_Main
Using the following information to help you answer class 12 chemistry CBSE
Trending doubts
Difference Between Plant Cell and Animal Cell
Difference between Prokaryotic cell and Eukaryotic class 11 biology CBSE
How do you solve x2 11x + 28 0 using the quadratic class 10 maths CBSE
Select the correct plural noun from the given singular class 10 english CBSE
What organs are located on the left side of your body class 11 biology CBSE
The sum of three consecutive multiples of 11 is 363 class 7 maths CBSE
What is the z value for a 90 95 and 99 percent confidence class 11 maths CBSE
Fill the blanks with the suitable prepositions 1 The class 9 english CBSE
How many squares are there in a chess board A 1296 class 11 maths CBSE