Question

In which format would you write about the following:
“Your pet cat has gone missing.”
A. Headline
B. Report
C. Classified advertisement
D. Non-classified advertisement

Answer 1

Hint: Advertisement is a marketing interaction with the intention to advertise or sell a product, service or concept using open endorsed, non-personal messages. Mainly small or large businesses use this to promote their products and services in the market and those business companies are known as sponsors of the advertisements.

Complete answer:
Option A) A headline is the first words at the top of a newspaper that mainly tells the reader what the articles or advertisements are about. The name of your article, your email or letter's subject line, or the top of your website.
Option B) A report is a basic written type that is structured around the identification and examination of physically occurring problems, activities and outcomes, e.g. incidents in an organisation or results from a research study.
Option C) Classified advertising is a form of advertising that is cheaper than larger display advertisements used by businesses, although display advertising is more widespread. These have word limits and proper classified/specified headings.
Option D) Non-classified advertising or display advertisements are a form of advertising that do not have any size limitations for the advertiser with no specified headings.

Therefore, the “pet cat has gone missing” will be placed in the classified advertisement, because it has a specific heading. The correct option is C.

Note: There are several different forms of advertising, for example:
- Print Advertisements which include (Newspaper, magazines, & brochure advertisements, etc.).
- Broadcast Advertisements (Television and radio advertisements.).
- Outdoor Advertisements (Hoardings, banners, flags, wraps, etc.).
- Digital Advertisements (these are displayed over the internet and digital devices.).