Question

What are the features of the Jago Grahak Jago Programme?

Answer 1

Hint: Government Schemes in India are initiatives launched by the government to deal with the social and economic well-being of the country's citizens. These programs are critical in addressing many socio-economic issues that plague Indian society, so any concerned citizen should remember them.

Complete answer:
Jago Grahak Jago Programme –
i) In India, the government has taken numerous initiatives to safeguard consumers, including launching a national campaign in 2005 called "Jago Grahak Jago (Wake Up Consumer)" to raise consumer awareness. A well-informed shopper is a more powerful shopper.

ii) The Department of Food, Government of India, launched the ‘Jago Grahak Jago' awareness campaign.
It was established by the 'Department of Consumer Affairs within the 'Ministry of Consumer Affairs, Food, and Public Distribution.'

The Indian government employed a variety of outlets to raise consumer awareness. The following is a list of government channels used to achieve the goals of the ‘Jago Grahak Jago' awareness programme:
i) Media advertisements
ii) Video campaigns
iii) Printings
iv) Posters
v) Audio campaigns

Consumer Rights - The right to information about the quality, potency, quantity, purity, price, and standard of goods or services is defined as ‘the right to have information about the quality, potency, quantity, purity, price, and standard of goods or services.'

Objectives:
 Its main purpose was to extend consumer awareness about their various consumer rights, such as-
- The right to safety
- The right to information
- The right to choose and the right to be heard.
- Redressal Rights
- Consumer Education may be a right.

The Consumer Protection Act of 2019:
- On July 8, 2019, the Consumer Protection Bill, 2019 was introduced in the Lok Sabha.
- The Ministry of Consumer Affairs, Food and Public Distribution introduced the aforementioned bill in Parliament.
- The Consumer Protection Act of 2019 took effect on July 20, 2020.
- Every e-commerce firm must display the nation of origin, according to the provisions of the Consumer Protection Act of 2019.

Note:
i) The program's lack of awareness may be a problem, as greater awareness could have resulted in much greater success.
ii) According to a consumer rights study conducted in India, only 42% of consumers have heard of consumer rights, and nearly 50% are unaware of the government's 'Jago Grahak Jago' campaign.