Question

How have advances in technology, especially television technology, affected the development of contemporary cricket?

Answer 1

Hint: Cricket has become a marketable game that can produce massive profits.By featuring in advertisements, cricketers soon started to gain large amounts of money.For entrepreneurs, cricket has offered a broad and captive audience the chance to market their goods and services.

Complete answer:
Advances in technology, especially television technology, have influenced contemporary cricket's growth by making it marketable: The decade in which cricket was changed was the 1970s. Under the name of World Series cricket, Kerry Packer, an Australian TV tycoon, signed up fifty of the world's top cricketers and played unofficial tests and one-day internationals for two years.

Televised broadcasting, through beaming cricket into small towns and villages, increased the audience for the game. It became famous with colourful clothing, safety caps, field constraints and cricket under lights. The sale of broadcasting rights to television corporations rendered cricket boards wealthy. By selling sports to corporations for huge amounts of money to air their advertisements to the captive TV audience, news stations made money.

The cricketers' celebrities, who now make huge amounts of money by making advertisements for a wide variety of items from tires to colas on t.v, is made up of constant television coverage. Satellite television infrastructure and the vast presence of multinational corporations have created a global cricket market, making it extremely popular. Cricket boards sold broadcasting licenses and reaped revenues to television firms. Television networks have sold TV slots to corporations.

We aired their ads and marketed their goods to a wide number of audiences. They made tremendous money. Continuous media coverage made successful cricketers. They were affluent. They were compensated by cricket boards and even by corporations whose advertising they sponsored.

Note:
-Due to maximum viewership, balance of power shifted to South-Asia.
-ICC headquarters have relocated to tax-free Dubai from London.
-In Calcutta, the first cricket club in India was founded in 1792.