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Which symbol is used for Woollen products?
A. BIS Hallmark
B. Agmark
C. ISI
D. Woolmark

Answer
VerifiedVerified
547.5k+ views
Hint: Branding is the use of various advertising tools and messages to communicate the desired image of a company and goods to its consumers. Symbols are extremely essential for the successful entrenchment of the brand. Symbols, since they overcome language barriers, are a perfect way to convey essential product knowledge. This refers in particular to food products and products containing special ingredients or details on their use.

Complete answer:
Wool is a type of fabric that is produced from the hair of different animals. Although most people associate the word "wool" with sheep, there are in fact, a number of different types of wool that producers obtain from animals other than sheep. Wool is known for its durability and thermally insulating properties and remains valued for its unique attributes. Wool consists of approximately 97% protein and 3% fat, making it especially suitable for some applications.
Woolmark is a trademark of Australian Wool Innovation Limited (AWI). AWI hereby authorises this trade mark to be used by associated manufacturers on their products as a guarantee that the commodity complies with the set of requirements laid down by the organisation. AWI maintains that the label is used for textile goods as a confirmation that the product is made of 100% pure new yarn. It signifies the brand of wool.
The brand was originally owned by the International Wool Secretariat, which was established in 1937 and later became Woolmark Company Private Limited. The Woolmark logo was designed by the Italian graphic artist Francesco Saroglia and introduced in 1964 in the United Kingdom, the United States, Japan, Germany, the Netherlands and Belgium. The need for a single universal picture for the quality of the wool was the driving force behind the creation of the Woolmark.

The Answer is Option D - Woolmark.

Note: When wool is woven into textiles, it has a natural waviness called "crimp." This crimp contributes to the insulating properties of wool that occur because the thickness of the wool naturally traps air. Some forms of wool have more crimp than others and the more crimp there is in a woollen fabric, the more insulating it is.