Question

Select the most appropriate salutation for the following-
Due to our recent software acquisition, we are changing our name…
a)Dear Sir/Madam,
b)Dear Mr./Ms./Mrs…
c)Dear Customer,
d)Dear (first name),

Answer 1

Hint: Since this is a business letter, remember to keep the salutation as formal as possible.

Complete step-by-step answer:

Salutation is a greeting that is used in a letter to address the person being written to. As given in the hint, we would choose a salutation that would suit the formalities and requirements of a business letter.
Let’s look at the given options:
a)Dear Sir/Madam, - This is the general salutation used to address the readers in formal business letters.
b)Dear Mr./Ms./Mrs... – This salutation is also quite commonly used to address the readers with their full names. Example- Mr. John, Ms. Anna
c)Dear Customer, - Customer is a very common term used to address the readers in business letters.
d)Dear (first name), - This salutation is generally used in informal letters or in cases where the writer is known to the reader.
So, Option- A, B, and C are the appropriate salutations used for formal business letters.

Note: Many writers use Option-D in business letters to maintain a friendly relationship with their readers or customers.