Question

A popular hair salon is relocating. They wish to create an advertisement to inform and attract customers to come to the new salon.
Which of the following should they not include in the advertisement?
a. Name of the salon
b. Special offers and discounts for the first 50 customers
c. History of the salon
d. Contact details

Answer 1

Hint: An advertisement is a public notice or announcement that provides information about a specific job, event, person etc. The ‘history’ of the above given salon will not help the customers in finding the new location of the salon and its details.

Complete answer:
As given in the hint, we know that a popular hair salon is relocating to a new location. Hence, it is important to highlight the important details of the location and the salon.
Let’s look at the given options-
Option a- ‘Name of the salon’ is an important detail that should be included in the advertisement, as it will inform the customers about the original salon’s relocation at another place. Hence, it is an incorrect option.
Option b- ‘Special offers and discounts for the first 50 customers’ is an important detail that should be included in the advertisement, because it is important to attract the customers with the help of discounts and offers offered by a newly opened salon. Hence, it is an incorrect option.
Option c- ‘History of the salon’ is not an important detail, because the customers already know about the salon that has been relocated to a new place. An advertisement needs to be crisp and short so the history of the salon is a redundant detail for an advertisement. Hence, it is the correct option.
Option d- ‘Contact details’ is an important detail, because the customers need to know the exact location and phone number of the salon to make appointments or ask queries. Hence, it is an incorrect option.

The correct answer is Option ‘c’.

Note: We usually write an advertisement to attract the suitable audience. In the above given case, we need to attract customers to the new location of the salon. Hence, it is important to draft an interesting yet eye-catching advertisement while keeping the target audience in mind.