In kabaddi, which league popularized franchise-based kabaddi in India?
VerifiedAnswer: Pro Kabaddi League
Explanation:
The Pro Kabaddi League (PKL) revolutionized kabaddi in India by introducing the franchise-based model that transformed this traditional sport into a modern sporting spectacle. Launched in 2014, PKL was inspired by the success of the Indian Premier League (IPL) in cricket and aimed to bring similar excitement and commercial appeal to kabaddi.
Before PKL's inception, kabaddi was primarily played at the grassroots level and in traditional tournaments, but it lacked the glamour and media attention needed to reach a broader audience. The league introduced eight franchise teams in its inaugural season, each representing different cities across India. These franchises were owned by prominent business houses and celebrities, bringing significant investment and star power to the sport.
The franchise model introduced several key elements that popularized kabaddi nationwide. Player auctions became a major attraction, where teams bid for the best kabaddi players from India and other countries. This system created celebrity status for kabaddi players, many of whom became household names for the first time in the sport's history. Players like Anup Kumar, Pardeep Narwal, and Rahul Chaudhari gained massive fan followings.
PKL's television broadcast strategy played a crucial role in its success. The matches were televised with high production values, featuring expert commentary, detailed analysis, and engaging presentation that made the sport accessible to viewers who were unfamiliar with kabaddi's rules. The league also incorporated modern elements like cheerleaders, music, and entertainment segments during breaks, creating a complete entertainment package.
The economic impact of PKL has been substantial. The league has provided lucrative career opportunities for kabaddi players, with top players earning crores through contracts and endorsements. This financial incentive has encouraged more young athletes to pursue kabaddi professionally, improving the overall quality and competitiveness of the sport.
Additionally, PKL has contributed to kabaddi's international recognition. The league has attracted players from countries like Iran, South Korea, and Thailand, promoting cultural exchange and raising the global profile of the sport. This international participation has also elevated the competitive standard of matches, making them more exciting for spectators.
