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How does connotation and denotation affect an author's purpose?

Answer
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Hint: Connotation builds upon previous uses of a word to incorporate the more subtle associations of a word, the "neighborhood" of a word, to its meaning. When a writer picks a word from among his near-synonyms, he or she carries the "baggage" of the word with it.

The explicit or direct significance is the denotation of a word or expression. Another way to think of it is the associations that the word typically elicits because of personal experience for most speakers of a language, as distinct from those elicited for any particular speaker.

Complete answer:
A convincing intent can be revealed by connotation.
Everything that an author writes is influenced by denotation.
The feeling or meaning given by a word is connotation.
The agreed meaning of the term is denotation.
The object of an author may be to educate, convince, or entertain.
Although Compare and Express also include some individuals.
A successful author will determine his or her purpose and then use words to further that purpose with clear connotations and denotations.
An author's intent should influence his choice of words and, by extension, the connotations and denotations in his writing.
If this is so, critical thought and reasoning can be used by readers to assess what the author is attempting to achieve in his/her writing.
But if his choice of the word affects his intent, he probably never decided what he was writing before he had already written it.

Note: A word's connotation depends on cultural context and personal associations, but within the English language, a word's denotation is its standardized meaning.
The terms you select will alter the context of a sentence significantly. Therefore, before using them, you should fully understand both the literal and suggestive sense of different words.